Instagram hits 500,000 advertisers?blur=25

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

exchange4media Staff Sep 24, 2016 8:31 AM

Can Instagram's new 'Stories' feature take away Snapchat's marketing power??blur=25

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube?blur=25

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy Aug 9, 2016 8:14 AM

IKEA's new commercial takes a dig at Instagram, ad goes viral?blur=25

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media

exchange4media Staff Aug 5, 2016 7:57 AM

Facebook, Instagram, Amazon bet big on curated video content?blur=25

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

Ronald Menezes Jul 28, 2016 8:08 AM

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India?blur=25

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes Jul 26, 2016 7:56 AM

Cannes 2016: Facebook announces new products to drive mobile expansion?blur=25

At the ongoing Cannes Lions Festival, Facebook, yesterday, announced four new solutions for advertisers to share their messages across mobile platforms

exchange4media Staff Jun 22, 2016 8:07 AM

Can Snapchat be the next Facebook of India??blur=25

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Instagram's new logo sparks outrage, but is it justified??blur=25

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns?blur=25

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Instagram's algorithmic timelines force brands to rework their content strategy?blur=25

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha Mar 28, 2016 7:58 AM

Is 2016 the year of Instagram??blur=25

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

Indian Instagram users doubled in past one year: Facebook?blur=25

Indians on Instagram are mostly young, mobile-first users with high spending power, according to an Instagram study.

exchange4media Staff Nov 19, 2015 12:13 PM

Facebook and Instagram introduce Signal, a curation tool for journalists?blur=25

The new tool has the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in storytelling and reporting

exchange4media Staff Sep 19, 2015 4:11 PM

Instagram sets up shop for advertisers in India?blur=25

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

Twitter, Google beware: Instagram opens API for advertisers?blur=25

More than three years after being acquired by Facebook, one of the most popular social photo sharing networks is taking the first steps towards independence and marketers can now directly buy ads for Instagram instead of having to go via Facebook or a third-party

Abhinn Shreshtha Aug 7, 2015 8:06 AM

Tumblr, Instagram, Pinterest overtake Facebook’s growth numbers?blur=25

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh Dec 5, 2014 7:58 AM

Snapchat fastest growing app, holds 9% market share in India?blur=25

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 9:55 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 8:21 AM