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Facebook and Instagram introduce Signal, a curation tool for journalists?blur=25

The new tool has the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in storytelling and reporting

exchange4media Staff Sep 19, 2015 4:11 PM

Instagram sets up shop for advertisers in India?blur=25

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

Twitter, Google beware: Instagram opens API for advertisers?blur=25

More than three years after being acquired by Facebook, one of the most popular social photo sharing networks is taking the first steps towards independence and marketers can now directly buy ads for Instagram instead of having to go via Facebook or a third-party

Abhinn Shreshtha Aug 7, 2015 8:06 AM

Tumblr, Instagram, Pinterest overtake Facebook’s growth numbers?blur=25

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh Dec 5, 2014 7:58 AM

Snapchat fastest growing app, holds 9% market share in India?blur=25

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh Dec 4, 2014 7:49 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 9:55 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 8:21 AM

Can brands pull off Snapchatting successfully??blur=25

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

Guest Column: Brands on Instagram - It's all about getting started?blur=25

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses, says Windchimes

Windchimes Communications Apr 5, 2014 11:25 AM

ThoughtBuzz introduces new analytics platform, Omnio G?blur=25

Omnio G will also support Facebook & Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs & forums, review sites such as Amazon & CNET, QnA sites such as Yahoo Q&A & Twitter

exchange4media Staff Apr 3, 2014 8:22 AM

WhatsApp acquisition decoded?blur=25

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Happy Birthday Facebook, now let's talk business?blur=25

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM

Guest Column: Future predictions for social media in 2014?blur=25

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:12 PM

Guest Column: Future predictions for social media in 2014?blur=25

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications Jan 10, 2014 7:05 PM

Prepare for the transition of brand comm from ads to acts: KV Sridhar?blur=25

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to people, says the CCO - India Subcontinent, Leo Burnett

KV Sridhar Nov 11, 2013 7:59 AM

What Vine and Instagram videos mean for brands??blur=25

Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope

Priyanka Nair Jul 8, 2013 9:10 AM

'Krrish 3' to run Facebook campaign to unveil its first look?blur=25

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch

exchange4media Staff Jun 26, 2013 2:51 PM

Digital: The next big visual medium for marketers?blur=25

While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.

Abhinav Trivedi Feb 13, 2013 2:48 AM

Guest Column: Can the Facebook IPO valuation be justified??blur=25

Online businesses are a different breed altogether and their potential cannot be compared to traditional ones, says Sanjay Mehta of Social Wavelength

Sanjay Mehta May 23, 2012 7:39 PM