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Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff Dec 4, 2017 8:54 AM

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A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

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Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and market, test your product or services and acquire customers with limited or zero marketing budget, writes TGC Prasad, Founder and CEO of mSupply.com

TGC Prasad Nov 3, 2017 8:30 AM

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Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani Nov 2, 2017 8:38 AM

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Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight

Misbaah Mansuri Oct 20, 2017 8:45 AM

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Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM

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As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

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Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM

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With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

exchange4media Staff Sep 14, 2017 7:32 AM

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The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

exchange4media Staff Aug 25, 2017 7:54 AM

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Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

exchange4media Staff Jul 18, 2017 1:08 PM

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Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM

Qoruz launches Social Media Campaign Tracker to help companies measure up?blur=25

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff Jun 20, 2017 7:36 AM

We are trying to make the world more open and connected: Umang Bedi, Facebook?blur=25

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Ruhail Amin Apr 27, 2017 7:50 AM

Prime Minister Narendra Modi takes over Obama's top spot as the most followed world leader on Instagram?blur=25

Burson-Marsteller study finds 73 Heads of State, 38 Heads of Government and 28 Foreign Ministers have personal pages on Instagram

exchange4media Staff Apr 13, 2017 8:02 AM

Godrej Appliances leads digital initiative to feed underprivileged children?blur=25

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

exchange4media Staff Dec 10, 2016 9:27 AM

10 most-talked about global moments and trends of 2016 on Facebook?blur=25

Facebook revealed its 10 most-talked about global moments, events and trends of 2016, which were measured by how frequently a topic was mentioned in Facebook posts between January 1 and November 27, 2016

exchange4media Staff Dec 9, 2016 8:28 AM

While US lobbyists demand transparency on social media endorsements; India lags behind?blur=25

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner?blur=25

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

The silent battle continues; Whatsapp introduces Snapchat-like camera features?blur=25

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes Oct 5, 2016 8:14 AM