instagram

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha 14-January-2016

Indians on Instagram are mostly young, mobile-first users with high spending power, according to an Instagram study.

exchange4media Staff 19-November-2015

The new tool has the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in storytelling and reporting

exchange4media Staff 19-September-2015

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh 09-September-2015

More than three years after being acquired by Facebook, one of the most popular social photo sharing networks is taking the first steps towards independence and marketers can now directly buy ads for Instagram instead of having to go via Facebook or a third-party

Abhinn Shreshtha 07-August-2015

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Ankur Singh 05-December-2014

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh 04-December-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications 17-May-2014

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses, says Windchimes

Windchimes Communications 05-April-2014

Omnio G will also support Facebook & Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs & forums, review sites such as Amazon & CNET, QnA sites such as Yahoo Q&A & Twitter

exchange4media Staff 03-April-2014

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha 24-February-2014

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha 06-February-2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications 10-January-2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes

Windchimes Communications 10-January-2014

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to people, says the CCO - India Subcontinent, Leo Burnett

KV Sridhar 11-November-2013

Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope

Priyanka Nair 08-July-2013

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch

exchange4media Staff 26-June-2013

While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.

Abhinav Trivedi 13-February-2013

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