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As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

exchange4media Staff Sep 14, 2017 7:32 AM

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

exchange4media Staff Aug 25, 2017 7:54 AM

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

exchange4media Staff Jul 18, 2017 1:08 PM

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM

Qoruz launches Social Media Campaign Tracker to help companies measure up

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff Jun 20, 2017 7:36 AM

We are trying to make the world more open and connected: Umang Bedi, Facebook

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Ruhail Amin Apr 27, 2017 7:50 AM

Prime Minister Narendra Modi takes over Obama's top spot as the most followed world leader on Instagram

Burson-Marsteller study finds 73 Heads of State, 38 Heads of Government and 28 Foreign Ministers have personal pages on Instagram

exchange4media Staff Apr 13, 2017 8:02 AM

Godrej Appliances leads digital initiative to feed underprivileged children

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

exchange4media Staff Dec 10, 2016 9:27 AM

10 most-talked about global moments and trends of 2016 on Facebook

Facebook revealed its 10 most-talked about global moments, events and trends of 2016, which were measured by how frequently a topic was mentioned in Facebook posts between January 1 and November 27, 2016

exchange4media Staff Dec 9, 2016 8:28 AM

While US lobbyists demand transparency on social media endorsements; India lags behind

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

The silent battle continues; Whatsapp introduces Snapchat-like camera features

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes Oct 5, 2016 8:14 AM

Instagram hits 500,000 advertisers

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

exchange4media Staff Sep 24, 2016 8:31 AM

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes Aug 16, 2016 8:16 AM

IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy Aug 9, 2016 8:14 AM

IKEA's new commercial takes a dig at Instagram, ad goes viral

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media

exchange4media Staff Aug 5, 2016 7:57 AM

Facebook, Instagram, Amazon bet big on curated video content

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

Ronald Menezes Jul 28, 2016 8:08 AM

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes Jul 26, 2016 7:56 AM