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Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri 17-July-2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff 20-June-2017

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Ruhail Amin 27-April-2017

Burson-Marsteller study finds 73 Heads of State, 38 Heads of Government and 28 Foreign Ministers have personal pages on Instagram

exchange4media Staff 13-April-2017

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

exchange4media Staff 10-December-2016

Facebook revealed its 10 most-talked about global moments, events and trends of 2016, which were measured by how frequently a topic was mentioned in Facebook posts between January 1 and November 27, 2016

exchange4media Staff 09-December-2016

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas 08-December-2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff 02-December-2016

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Ronald Menezes 05-October-2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

exchange4media Staff 24-September-2016

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Ronald Menezes 16-August-2016

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy 09-August-2016

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media

exchange4media Staff 05-August-2016

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

Ronald Menezes 28-July-2016

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms

Ronald Menezes 26-July-2016

At the ongoing Cannes Lions Festival, Facebook, yesterday, announced four new solutions for advertisers to share their messages across mobile platforms

exchange4media Staff 22-June-2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha 09-June-2016

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha 13-May-2016

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes 28-April-2016

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha 28-March-2016

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