instagram
TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Kingfisher's #myFisher campaign?blur=25

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

TikTok?blur=25

Users of TikTok in India account for 31% of the short-form video app’s downloads

exchange4media Staff Nov 19, 2019 12:17 PM

Facebook new logo?blur=25

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

Instagram?blur=25

At a recent event, Instagram highlighted ‘Born on Instagram’, 'Instagram for Business' and ‘Unlabel’ content series

exchange4media Staff Nov 1, 2019 1:54 PM

Ratan Tata Instagram?blur=25

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

HIT?blur=25

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Lotte?blur=25

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

WATConsult Instagram?blur=25

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

mc Donald's?blur=25

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

Swiggy's creative on instagram music?blur=25

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

fbb fashion love stories?blur=25

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

Instagram?blur=25

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

FB insta?blur=25

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

exchange4media Staff Sep 17, 2019 2:13 PM

Location?blur=25

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

SocialMedia?blur=25

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

3D?blur=25

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM