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Leenet Satish, Digital Media Strategist at Jio?blur=25

Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising

Leenet Satish Dec 27, 2019 8:55 AM

Instagram?blur=25

The report was revealed by  actor Tiger Shroff, who is considered a trendsetter in Bollywood

exchange4media Staff Dec 26, 2019 6:07 PM

qyuki?blur=25

At the festival, fans can exclusively meet and greet with their favourite digital superstars, make collab videos and even upgrade to get a follow back

exchange4media Staff Dec 19, 2019 5:11 PM

Buzzoka?blur=25

Brand custodians say that Instagram will be the favourite marketing platform for brands in 2020, followed by TikTok and YouTube

exchange4media Staff Dec 19, 2019 2:20 PM

Instagram?blur=25

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

NCPEDP's EQUAL campaign?blur=25

Celebrating World Disability Day on December 3, the EQUAL campaign launched on Instagram is conceptualised by Reeta Gupta of The Network

exchange4media Staff Dec 6, 2019 4:02 PM

Instagram?blur=25

While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact

Shikha Paliwal Dec 5, 2019 8:55 AM

TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Kingfisher's #myFisher campaign?blur=25

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

TikTok?blur=25

Users of TikTok in India account for 31% of the short-form video app’s downloads

exchange4media Staff Nov 19, 2019 12:17 PM

Facebook new logo?blur=25

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

Instagram?blur=25

At a recent event, Instagram highlighted ‘Born on Instagram’, 'Instagram for Business' and ‘Unlabel’ content series

exchange4media Staff Nov 1, 2019 1:54 PM

Ratan Tata Instagram?blur=25

The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time

exchange4media Staff Nov 1, 2019 1:49 PM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

HIT?blur=25

As part of the initiative, multiple profiles of cockroaches were created on Instagram with interesting names to attract users

exchange4media Staff Oct 25, 2019 12:36 PM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Lotte?blur=25

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

WATConsult Instagram?blur=25

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

mc Donald's?blur=25

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM