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We list some of the main takeaways for marketers from the annual two-day F8 conference held in San Jose, California

exchange4media Staff 03-May-2018

On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while positioning themselves as a trusted fitness advisor

exchange4media Staff 21-March-2018

Giphy is a new addition to both the social media platforms. Instagram added the feature in January and Snapchat only just partnered with Giphy in February.

exchange4media Staff 12-March-2018

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan 07-March-2018

As brands delve deeper into the behaviour and demographics of their audience, they can create more relevant and timely content, which will ultimately help drive sales

Paul Webster 26-February-2018

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

Anam Khan 08-February-2018

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan 07-February-2018

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

exchange4media Staff 04-December-2017

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah 22-November-2017

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and market, test your product or services and acquire customers with limited or zero marketing budget, writes TGC Prasad, Founder and CEO of mSupply.com

TGC Prasad 03-November-2017

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride the wave

Oshan Guliani 02-November-2017

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of engagement and consumer insight

Misbaah Mansuri 20-October-2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff 04-October-2017

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes 29-September-2017

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes 28-September-2017

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

exchange4media Staff 14-September-2017

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

exchange4media Staff 25-August-2017

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

exchange4media Staff 18-July-2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri 17-July-2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff 20-June-2017

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