In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme
The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency
MPG, the flagship brand of Havas Media, has been appointed as the media agency for Swiss brand Victorinox following a multi-agency pitch process that included a GroupM agency and incumbent RK Swamy BBDO. The account is estimated to be worth more than Rs 10 crore.