The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Misbaah Mansuri Nov 14, 2017 12:00 AM


This will benefit advertisers craving to reach out to their target audience and create top brand value for their services

exchange4media Staff Oct 9, 2017 12:40 PM

Paytm, BookMyShow wrestle for bigger pie of online movie ticketing space?blur=25

In August, Paytm claimed to book at least 100,000 movie tickets every day with over 2250 screens on its platform while BookMyShow reported to have sold over 30 million tickets in Q1 FY17.

Madhuwanti Saha Oct 6, 2016 8:34 AM

Brands leverage Yoga Day with innovative marketing asanas?blur=25

In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme

exchange4media Staff Jun 23, 2016 8:15 AM

Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency?blur=25

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency

exchange4media Staff Nov 7, 2015 3:45 PM

Coke pops open Zero for Indian men?blur=25

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink

Rashi Bisaria Sep 22, 2014 8:09 AM

Interactive Television introduces Cinema Audit & Monitoring for brands?blur=25

The monitoring, being carried out in collaboration with Ipsos-Media CT, covers 200 screens across eight cities, which contribute approximately 70% to the cinema AdEx in a given week

exchange4media Staff Sep 27, 2013 8:02 AM

Victorinox appoints MPG as media AoR?blur=25

MPG, the flagship brand of Havas Media, has been appointed as the media agency for Swiss brand Victorinox following a multi-agency pitch process that included a GroupM agency and incumbent RK Swamy BBDO. The account is estimated to be worth more than Rs 10 crore.

exchange4media Staff May 19, 2011 9:33 AM