Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.
“South Asia has become the capital of the world’s news-on-paper industry”, these were the concluding remarks of Earl J Wilkinson, Executive Director and CEO, INMA, in the final session of the 4th annual conference of INMA held in Delhi on November 9-10, 2010. In his presentation, he delved upon the topic – ‘Driving value through content, platforms and audiences’.
The panel discussion on Day 2 of the 4th Annual Conference of INMA witnessed an in-depth discussion on ‘What is good about Print’. In this panel discussion, experts from advertising, media planning and the newsmedia industry shared the pros and cons of the print media industry thoroughly from all perspectives.
A featured case study on HT-Mint Story was presented by Sukumar Ranganathan, Editor, Mint, at the 4th Annual South Asia conference of INMA on November 10, 2010. Ranganathan discussed how Mint, launched in 2007, was able to create a success story in such a short period.
Day 2 of INMA, 4th Annual South Asia Conference began with a key note address by Outlook Group’s Maheshwer Peri on the topic ‘Niche Opportunities for Newspaper Publishers’. Held on November 9-10, 2010 in Delhi, the Conference theme this year is ‘Redefining the newspaper business’.
The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
Case studies and discussions continued in the second half of Day One of the 4th INMA conference. Prior to the second Brainsnacks session and case studies of the day, Rajesh Jain, Executive Director and Head of Media and Entertainment, KPMG, Mumbai, gave an outside-in view of newspapers and growth opportunities in India.