influencer
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Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says Abhishek Gupta, Founder and CEO of Sterling AG

Abhishek Gupta Aug 3, 2017 8:04 AM

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A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

Mitchelle Carvalho Jul 29, 2017 7:51 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Jul 22, 2017 7:46 AM

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Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri Jul 17, 2017 7:40 AM

Active social media users in India grow by 15 % from 2015 to become 136 million : Yral Report 2016?blur=25

Increased mobile web penetration also a key contributor to growth in active social media usage

exchange4media Staff Jan 4, 2017 8:05 AM

While US lobbyists demand transparency on social media endorsements; India lags behind?blur=25

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Venkata Susmita Biswas Dec 8, 2016 8:25 AM

Call to bring undisclosed social media endorsements under scanner?blur=25

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

exchange4media Staff Dec 2, 2016 8:28 AM

Industry stalwarts laud Raj Nayak on winning the 'e4m Influencer of the year' Award?blur=25

Viacom 18’s Raj Nayak took home the maiden ‘exchange4media Influencer Award’ this year at its flagship property the exchange4media conclave. Here’s what industry stalwarts had to say on Raj Nayak’s win

exchange4media Staff Nov 21, 2016 9:09 AM

exchange4media Influencer Award unveiled?blur=25

The exchange4media Influencer award will raise a toast and celebrate such an individual who has been a Game-Changer in his/ her own right and set new trends for the industry to follow at the exchange4media conclave every year

exchange4media Staff Nov 10, 2016 9:34 AM

86% brands will use influencer marketing in 2016: Blogmint's Influencer Marketing Outlook?blur=25

Blogmint's Influencer Marketing Outlook 2016 also stated that 83 per cent of marketers who engaged in influencer marketing in 2015 found it effective

exchange4media Staff Jan 6, 2016 9:25 AM

86% brands will use influencer marketing in 2016: Blogmint's Influencer Marketing Outlook?blur=25

Blogmint's Influencer Marketing Outlook 2016 also stated that 83 per cent of marketers who engaged in influencer marketing in 2015 found it effective

exchange4media Staff Jan 6, 2016 7:52 AM