influencer
Abhishek Joshi MX Player?blur=25

Guest Column: In ‘Marketers Playbook for 2020 Post COVID-19' series, Abhishek Joshi, Head of Marketing & Business Partnerships, MX Player, says new habits will be the new normal even after the crisis

Abhishek Joshi Apr 24, 2020 9:13 AM

sharechat?blur=25

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

Social media?blur=25

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Dettol Handwash Challenge with Kartik Aaryan?blur=25

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Influencer Marketing?blur=25

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM

Ashutosh Harbola Buzzoka?blur=25

Buzzoka has also requested influencers to only use information on Coronavirus coming from the Government of India or the World Health Organization

exchange4media Staff Mar 18, 2020 4:14 PM

sugar?blur=25

The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people

exchange4media Staff Mar 17, 2020 4:15 PM

bombay hc?blur=25

The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video

exchange4media Staff Mar 12, 2020 3:10 PM

Hashtag Orange?blur=25

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

Fortune?blur=25

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

inca?blur=25

INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

Reebok?blur=25

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

Prasanjeet Dutta Baruah?blur=25

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

Bacardi Logo?blur=25

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

OPPO F15 Influencers?blur=25

OPPO collaborates with travel influencers Aakash Malhotra and Donal Bisht to capture the true essence of Chadar Trek and Leh with OPPO F15

exchange4media Staff Feb 9, 2020 6:00 PM

Buzzoka?blur=25

Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook

exchange4media Staff Feb 6, 2020 1:30 PM

Shalimar?blur=25

The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print

Misbaah Mansuri Jan 28, 2020 8:48 AM

Instagram?blur=25

Prasanjeet Dutta Baruah, Business Head - Technology, Telecommunications, Automative at Facebook shares insights on the top 5 macro trends to watch out for in 2020 and more

Anjali Thakur Jan 23, 2020 9:42 AM

Future of Public Relations Industry?blur=25

Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more

Nafisa Shaheen Jan 20, 2020 8:22 AM