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“Vodafone ad has hit the bull’s eye”?blur=25

The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos

Twishy Nov 5, 2012 8:05 PM

Karbonn’s whacky multi-tasking ads strike a chord?blur=25

Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos

Twishy Oct 18, 2012 8:18 PM

The 'Shubh Aarambh' impact?blur=25

From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury

Shree Lahiri Jul 10, 2012 8:15 PM

Windchimes bags Yes Bank’s social media biz?blur=25

Windchimes to set up and sustain Yes Bank’s presence across different social media platforms

exchange4media Staff Jul 5, 2012 8:13 PM

Why humour works??blur=25

A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool

Shree Lahiri Jun 29, 2012 8:45 PM

Anindya Banerjee elevated to Branch Head, Scarecrow Delhi?blur=25

Banerjee will take over his additional responsibilities starting June 1, 2012

exchange4media Staff May 25, 2012 6:31 PM

Lodestar UM bags PSI’s ‘Project Axshya’ & ‘Freedom 5’?blur=25

Population Services International (PSI) has appointed Lodestar UM to handle media mandate for PSI initiatives ‘Freedom 5’ and ‘Project Axshya’ in a multi-agency pitch

Noor Fathima Warsia Mar 27, 2012 8:45 AM

Ad Review: Being out & about with Samsung laptops?blur=25

Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…

Deepika Bhardwaj Feb 20, 2012 9:41 AM

Food & lifestyle genre on growth path in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

FoodFood rules food & lifestyle genre in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

DLF adds Scarecrow to its roster?blur=25

DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India.

exchange4media Staff Nov 29, 2011 8:16 AM

Is it Love or Hate for UNHATE??blur=25

Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...

Deepika Bhardwaj Nov 18, 2011 9:55 AM

Innovations to investments – auto sector high on print?blur=25

As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the auto sector to up its marketing budget for print media? exchange4media analyses...

Nitin Pandey Jun 28, 2011 9:41 AM

Scarecrow to handle 360 degree creative duties for MVL Mobiles?blur=25

Scarecrow Communications has been appointed as the creative AOR by MVL Mobiles. Dentsu is the incumbent on the account. The entire portfolio for the brand would be handled by Scarecrow’s Delhi office.

Deepika Bhardwaj Jun 10, 2011 9:14 AM

Scarecrow appoints Anindya Banerjee as ECD?blur=25

Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Delhi in the next few days.

exchange4media Staff Apr 13, 2011 8:58 AM