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National Green Tribunal has notified the Election Commission of India that political parties must use only eco-friendly material for OOH campaigns

Anjali Thakur Nov 15, 2019 7:36 AM

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Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

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Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

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Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years

Anjali Thakur Aug 28, 2019 9:17 AM

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The civic corporations are aiming to ensure a permanent income through licensing fee and curb illegal hoardings along roads and streets

Anjali Thakur Jul 23, 2019 8:24 AM

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Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff Jan 18, 2019 8:14 AM

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Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan Mar 23, 2018 8:53 AM

OOH looking for 'snackable' content; impact... not innovate?blur=25

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen Feb 28, 2011 7:52 AM