indrajit-sen

Metrics for OOH: Finally in the works?

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

NEONS 2018: Competitive business sans regulatory framework leads to commoditisation: CEO, IOAA

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan 23-March-2018

OOH looking for 'snackable' content; impact... not innovate

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen 28-February-2011