indrajit-ray
Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives
Abhinav Trivedi Oct 10, 2013 8:45 AM
Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy
Abhinav Trivedi Aug 21, 2013 8:00 AM
Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend
Synjini Nandi Jul 4, 2013 8:39 AM
