indrajit-ray
Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

"Today's kids are far more democratic than they were before"?blur=25

Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy

Abhinav Trivedi Aug 21, 2013 8:00 AM

TV players eye the burgeoning lifestyle & Bollywood market?blur=25

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend

Synjini Nandi Jul 4, 2013 8:39 AM