'Radio As A Service’ is a premium service offered by Indigo Music to bring music and engaging content to music enthusiasts at premium locations across the country

exchange4media Staff Sep 21, 2018 7:15 PM


An event called Beats For Freedom was held in Bangalore’s premier mall UB City. It saw 20 professional percussionists and drummers perform a percussion rendition of the national anthem to a crowd of 500 people.

exchange4media Staff Aug 30, 2018 11:55 AM


The agency will build stronger brand connect with the younger generation and bridge the gap between online and offline audiences.

exchange4media Staff Jul 20, 2018 1:29 PM


It is perhaps for the first time that a private radio station will be engaged to play curated music at UB City, Bangalore

exchange4media Staff May 23, 2018 12:13 PM


Brand experts told exchange4media that the repeated fiascoes are likely to take a toll on the brand image and brand trust of Indigo Airlines regardless of its good service reputation

exchange4media Staff Apr 12, 2018 8:54 AM


The campaign addresses equality of the sexes by normalising conversation about gender roles and the evolution of the feminist movement.

exchange4media Staff Mar 8, 2018 3:15 PM


It brings together SapientRazorfish, DigitasLBi and Indigo Consulting’s world-class UX capabilities ~

exchange4media Staff Mar 5, 2018 8:54 AM


The agency will manage the brand’s entire digital and social media mandate.

exchange4media Staff Feb 5, 2018 3:49 PM


The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands examples show the way to conquering crisis like a boss.

Misbaah Mansuri Dec 5, 2017 8:55 AM


Chandigarh International Airport has partnered with Radio Indigo to launch Chandigarh International Airport Radio

exchange4media Staff Nov 25, 2017 8:30 AM


Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability to promptly address crisis

Misbaah Mansuri Nov 17, 2017 8:57 AM


Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri Nov 10, 2017 8:47 AM


This Karnataka Rajyothsava, Indigo 91.9 FM is paying rich tributes to the Iconic brands and personalities that have put Karnataka on the global map

exchange4media Staff Oct 31, 2017 6:13 PM


Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Akshata R Murthy Oct 24, 2017 11:08 AM


Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

exchange4media Staff Oct 12, 2017 4:18 PM


The four-day interaction with students included activities such as pop quizzes, scavenger hunts and talent shows both on air and on ground

exchange4media Staff Oct 9, 2017 3:19 PM


The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM


An exclusive series honouring the finest brands and the people behind them was also showcased

exchange4media Staff Aug 18, 2017 2:39 PM