The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

exchange4media Staff Sep 14, 2018 4:44 PM


Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indranil Das Blah, Founding Partner, Kwan Entertainment & Marketing Solutions

Ruhail Amin Feb 6, 2018 8:54 AM


Interestingly this year, 55 per cent of the viewership for the first match came from rural while the rest from urban

exchange4media Staff Nov 29, 2017 8:51 AM

ISL scores big on social media?blur=25

According to data analyzed by Simplify360, there were 68 thousand conversations on the opening day itself with over 89,000 conversations on the day of the finals

Abhinn Shreshtha Dec 26, 2014 8:22 AM

Did the ISL live up to the hype and the hoopla??blur=25

We take stock of the viewership numbers and crucial learnings from the first season of ISL

Collin Furtado Dec 22, 2014 9:29 AM

Hero Indian Super League gets sponsorship from 6 brands?blur=25

Maruti Suzuki signs up as Associate Sponsor, PepsiCo India, Amul, Puma, Muthoot Group and Nise Gel come aboard as Official Partners of the League

exchange4media Staff Oct 11, 2014 2:45 PM

Muthoot Group associates with Indian Super League?blur=25

The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the Hero Indian Super League

exchange4media Staff Oct 9, 2014 2:22 PM

Dentsu planning sports vertical in India?blur=25

With a view to tapping the growing sports culture in the country, Dentsu is planning to set up a sports unit in India. As per a PWC report, Southeast Asia is expected to see over $18 bn being pumped into sports marketing this year

exchange4media Staff Aug 7, 2014 3:28 PM

Is Indian Super League set to generate social media buzz like FIFA??blur=25

With players like Arsenal's Robert Pires, owners like Tendulkar, Ganguly & associations like Spain's Atletico Madrid, is Indian Super League ruling social media conversations? Does it have the potential to pique advertisers' interest? exchange4media finds out

Abhinn Shreshtha Jul 31, 2014 8:25 AM

#FutureProof: Ushering in India's 'Golden Age' of football with ISL?blur=25

Rohit Bansal highlights how the Indian Super League seeks to create a footballing culture in India with renewed energy, investment & commitment by the stakeholders

Rohit Bansal Apr 23, 2014 8:41 AM

Football goes glamorously mainstream with Indian Super League?blur=25

Sachin Tendulkar, Ranbir Kapoor, Salman Khan, John Abraham win bids for IMG Reliance and STAR India promoted Indian Super League

exchange4media Staff Apr 14, 2014 8:04 AM