indian-readership-survey
Reporter’s Diary: Back on the IRS trail again…?blur=25

Correspondent Nitin Pandey is all set to do yet another round of number crunching and data analysis as he delves into the results of the Indian Readership Survey for the second quarter of 2011…

Nitin Pandey Oct 1, 2011 8:50 AM

IRS-NRS merged; Readership Studies Council of India officially formed?blur=25

The Indian Readership Survey and National Readership Survey have finally merged and made way for the Readership Studies Council of India (RSCI) that would offer the Indian print industry a single robust currency for all genres of publications.

Noor Fathima Warsia Sep 22, 2011 8:55 AM

Reporter’s Diary: The number-crunching part in IRS?blur=25

With e4m deciding to compare the IRS 2011 Q1 numbers with the corresponding period last year, Nitin Pandey was expecting some interesting trends to emerge... and they did.

Nitin Pandey Jul 2, 2011 8:34 AM

IRS 2011 Q1: Tidings turn in favour of dailies in Jharkhand?blur=25

While, the AIR of ‘Any Hindi’ dailies stands at 32.68 lakh in the Jharkhand market as per the IRS 2011 Q1 data, English dailies in the state have also seen positive response from the readers during the year...

Nitin Pandey Jun 27, 2011 11:59 AM

IRS 2011 Q1: Telugu, English dailies slide in Andhra, Urdu grows?blur=25

With a loss of an AIR of 10,000, “Any English’ daily has gained average issue readership of 11.15 lakh in Andhra Pradesh in IRS 2011 Q1. The AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state.

Nitin Pandey Jun 27, 2011 11:57 AM

IRS 2011 Q1: Dailies continue to see growth in Rajasthan?blur=25

Led by the growth of Dainik Bhaskar, the AIR of ‘Any Hindi’ daily has reached 1.08 crore in Rajasthan in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year.

Nitin Pandey Jun 27, 2011 11:51 AM

IRS 2011 Q1: Growth for dailies across languages in Gujarat; TOI grows by 49 pc?blur=25

Led by the growth of Divya Bhaskar and Sandesh, ‘Any Gujarati’ daily added 2.35 lakh more readers in a year, taking the average issue readership to 1.02 crore in IRS 2011 Q1.

Nitin Pandey Jun 24, 2011 11:33 AM

IRS 2011 Q1: Dailies see decline in J&K; Daily Excelsior leads?blur=25

Overall in Jammu & Kashmir, ‘Any Hindi’ daily reported an average issue readership of 1.60 lakh, a decline of 5.88 per cent. The AIR of ‘Any English’ daily stands at 1.10 lakh in IRS 2011 Q1.

Nitin Pandey Jun 24, 2011 11:29 AM

IRS 2011 Q1: The rise and rise of Marathi dailies in Maharashtra?blur=25

Marathi dailies continue to dominate in Maharashtra. The leader in the space is Marathi daily Lokmat with an average issue readership of 73.05 lakh in IRS 2011 Q1, however, a marginal decline of 0.76 per cent compared to the corresponding period in 2010.

Nitin Pandey Jun 24, 2011 11:23 AM

IRS 2011 Q1: Readers reject dailies across languages in Orissa?blur=25

All English dailies surveyed among the top ten have reported negative growth in Orissa, garnering an AIR of 3.07 lakh in IRS 2011 Q1 for ‘Any English’ daily, a decline of 10.23 per cent compared to last year.

Nitin Pandey Jun 24, 2011 11:15 AM

IRS 2011 Q1: Newspapers decline in popularity in Tamil Nadu?blur=25

Save one, all major dailies in Tamil Nadu have reported a decline in their average issue readership figures in Tamil Nadu as per the IRS 2011 Q1 figures, as compared to the corresponding period last year...

Nitin Pandey Jun 23, 2011 1:10 PM

IRS 2011 Q1: Readers’ preference for Malayalam in Kerala on the rise?blur=25

Newspapers readers in Kerala are deserting English as a language medium to have their daily dose of news, views and analysis. As Malayalam consolidates its position, Tamil too seems to be on the growth trajectory...

Nitin Pandey Jun 23, 2011 12:21 PM

IRS 2011 Q1: As Ajit shows growth, AIR for Punjabi dailies dips marginally?blur=25

Although, there is no change in the ranking of Punjabi dailies, barring Ajit, no other daily has reported a positive growth in IRS 2011 Q1 results...

Nitin Pandey Jun 23, 2011 12:17 PM

IRS 2011 Q1: Siasat, The Munsif gain at the cost of Urdu Times?blur=25

Led by the growth of Siasat and The Munsif, average issue readership (AIR) of ‘Any Urdu’ daily has gone marginally up by 0.43 per cent as per the IRS 2011 Q1 results...

Nitin Pandey Jun 23, 2011 11:57 AM

IRS 2011 Q1: Assamese publications lose readership across periodicity?blur=25

Irrespective of periodicity, Assamese publications are losing sheen. While dailies have seen a decline in AIR of almost 13 per cent, monthlies’ AIR has come down by 26 per cent.

Nitin Pandey Jun 23, 2011 11:35 AM

IRS 2011 Q1: Tamil dailies degrow 5.39 pc; magazines too slide?blur=25

Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.

Nitin Pandey Jun 22, 2011 11:30 AM

IRS 2011 Q1: Telugu dailies lose 2.92 lakh readers; topline publications grow?blur=25

Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...

Nitin Pandey Jun 22, 2011 11:26 AM

IRS 2011 Q1: No respite for Oriya publications in 2011; AIR across periodicity declines?blur=25

Most Oriya publications are being rejected by the readers. The only hope is Dharitri, which has seen a positive growth in IRS 2011 Q1...

Nitin Pandey Jun 22, 2011 9:32 AM

IRS 2011 Q1: Hindi dailies grow by 2 pc in Delhi-NCR?blur=25

The Delhi-NCR market has seen better growth in readership for Hindi dailies than Delhi as per the latest results of the Indian Readership Survey, as compared to IRS 2010 Q1 results...

Nitin Pandey Jun 21, 2011 12:42 PM

IRS 2011 Q1: Malayalam dailies added 11 lakh new readers; weeklies on sharp decline?blur=25

Malayalam weeklies have seen one of the worst performances with not a single magazine in the Top 13 list seeing growth in AIR (Average Issue Readership) numbers as per the IRS 2011 Q1 data.

Nitin Pandey Jun 21, 2011 12:39 PM