indian-readership-survey
 IRS 2011 Q2: Dailies see decline in Andhra; magazines mostly see growth?blur=25

Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.

Arwa Sultanali Oct 13, 2011 10:30 AM

 IRS 2011 Q2: Hindi dailies, magazines on the upswing in UP?blur=25

Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.

Sai Prasanna Oct 13, 2011 9:08 AM

 IRS 2011 Q2: Malayalam publications emerge on top in Kerala?blur=25

Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers.

Sai Prasanna Oct 12, 2011 11:26 AM

 IRS 2011 Q2: Kannada dailies and periodicals reign in Karnataka?blur=25

With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.

Sai Prasanna Oct 12, 2011 11:24 AM

 IRS 2011 Q2: Periodicals fare poorly in Tamil Nadu; dailies marginally better?blur=25

The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2.

Sai Prasanna Oct 12, 2011 11:23 AM

 IRS 2011 Q2: It’s a decline story for dailies in Orissa?blur=25

As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.

Arwa Sultanali Oct 12, 2011 11:19 AM

 IRS 2011 Q2: NBT, Dainik Jagran, NaiDunia see growth in Delhi?blur=25

Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year.

Nitin Pandey Oct 11, 2011 10:11 AM

 IRS 2011 Q2: Mixed bag for magazines in Kolkata?blur=25

Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2.

Priyanka Nair Oct 11, 2011 10:08 AM

 IRS 2011 Q2: Periodicals exhibit downward trend in Chennai market?blur=25

As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.

Sai Prasanna Oct 11, 2011 10:03 AM

 IRS 2011 Q2: Dailies see a good year in Bangalore?blur=25

As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.

Sai Prasanna Oct 11, 2011 10:01 AM

 IRS 2011 Q2: Not much cheer for dailies in Hyderabad?blur=25

As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well.

Nitin Pandey Oct 10, 2011 11:23 AM

 IRS 2011 Q2: Marathi dailies see decline in AIR in Mumbai?blur=25

Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.

Arwa Sultanali Oct 10, 2011 11:21 AM

 IRS 2011 Q2: Mint, HT emerge fastest growing English dailies in Mumbai over last year?blur=25

It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.

Arwa Sultanali Oct 10, 2011 11:17 AM

 IRS 2011 Q2: Magazines gain 8.34 lakh readers over the year?blur=25

The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.

Arwa Sultanali Oct 10, 2011 11:14 AM

 IRS 2011 Q2: HT continues to lead in Delhi; growth for TOI, Mail Today?blur=25

Slow growth in average issue readership (AIR) of most of the dailies in Delhi raises a question - has the newspaper market in Delhi reached saturation point? While a clear picture will emerge in the forthcoming quarterly results of the IRS, recent readership trends do raise an alarm bell...

Nitin Pandey Oct 10, 2011 10:41 AM

 IRS 2011 Q2: All is not well for regional languages?blur=25

Contrary to the general perception, readership trends are not very promising for all language daily genres. A look at the topline trends of all 11 regional dailies surveyed by the Indian Readership Survey...

Nitin Pandey Oct 7, 2011 8:36 AM

 IRS 2011 Q2: No respite for Urdu dailies, plagued by decline?blur=25

All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.

Nitin Pandey Oct 5, 2011 10:51 AM

 IRS 2011 Q2: Ajit sees growth amid declining AIR for Punjabi dailies?blur=25

The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies.

Nitin Pandey Oct 5, 2011 10:46 AM

 IRS 2011 Q2: Bengali dailies lose 9.39 lakh readers over a year?blur=25

The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.

Arwa Sultanali Oct 5, 2011 10:37 AM

IRS 2011 Q2: HT & TOI grow, mixed results for other English dailies?blur=25

When compared to the corresponding period of 2010, results for the Indian Readership Survey 2011 Q2 reflect grim trends for the English newspaper genre. Bucking this trend are Hindustan Times and The Times of India, with both papers seeing a combined addition of 6.67 lakh readers in a year.

Nitin Pandey Oct 3, 2011 9:27 AM