indian-readership-survey
 IRS 2011 Q2: Travel magazines grow by 31 pc over 2009 R1?blur=25

The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh.

Nitin Pandey Oct 20, 2011 9:00 AM

 IRS 2011 Q2: General interest magazines register 15 pc decline over 2009 R1?blur=25

As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.

Sai Prasanna Oct 19, 2011 12:09 PM

 IRS 2011 Q2: Decline of 21 pc for film-based magazines over 2009 R1?blur=25

The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’...

Nitin Pandey Oct 19, 2011 12:07 PM

 IRS 2011 Q2: Auto/cars magazine segment grows by 16 pc over 2009 R1?blur=25

With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...

Nitin Pandey Oct 19, 2011 12:05 PM

 IRS 2011 Q2: No cheer for women’s magazines; regional mags fall 14 pc over 2009 R1?blur=25

Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.

Arwa Sultanali Oct 19, 2011 8:23 AM

 IRS 2011 Q2: Growth restored for dailies in Uttarakhand?blur=25

Adding almost 2.2 lakh average issue readership (AIR), top six dailies have seen growth restored in the Uttarakhand market as per the IRS 2011 Q2 results. Meanwhile, four out of the top five periodicals have added more than 1.5 lakh AIR.

Nitin Pandey Oct 17, 2011 10:47 AM

 IRS 2011 Q2: Dailies register decline in HP; mixed results for periodicals?blur=25

It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000.

Sai Prasanna Oct 17, 2011 10:46 AM

 IRS 2011 Q2: English publications fare better than regional in Goa?blur=25

Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.

Sai Prasanna Oct 17, 2011 10:44 AM

 IRS 2011 Q2: 7 out of top 10 dailies see growth in Chandigarh?blur=25

As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.

Arwa Sultanali Oct 17, 2011 10:39 AM

 IRS 2011 Q2: Decline story continues for dailies in Assam?blur=25

As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.

Arwa Sultanali Oct 17, 2011 10:37 AM

 IRS 2011 Q2: Barring Bartaman, AIR declines for Bengali dailies in WB?blur=25

It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.

Nitin Pandey Oct 17, 2011 10:33 AM

 IRS 2011 Q2: Mixed bag for dailies & magazines in Maharashtra?blur=25

Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.

Arwa Sultanali Oct 17, 2011 10:30 AM

 IRS 2011 Q2: Growth in readership for topline dailies in Rajasthan; periodicals dip?blur=25

Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.

Sai Prasanna Oct 14, 2011 10:17 AM

 IRS 2011 Q2: AIR of Punjabi & Hindi dailies decline in Punjab?blur=25

Barring Ajit, there has been no growth in the AIR for other Punjabi dailies in Punjab as per the IRS 2011 Q2 results. Hindi and English dailies, too, have witnessed decline in AIR. Dainik Bhaskar is the only Hindi daily that has grown over the last year.

Nitin Pandey Oct 14, 2011 10:15 AM

 IRS 2011 Q2: Daily Excelsior leads in J&K; decline for Amar Ujala, Punjab Kesari?blur=25

With top three magazines have seen decline in readership in Jammu and Kashmir, the average issue readership of most periodicals has either declined or was static in the last one year in the state as per the IRS 2011 Q2 results.

Nitin Pandey Oct 14, 2011 10:14 AM

 IRS 2011 Q2: Dailies see growth in Gujarat; Sandesh adds 2.02 lakh readers in a year?blur=25

Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.

Sai Prasanna Oct 14, 2011 10:12 AM

 IRS 2011 Q2: Magazines on the decline in Chhattisgarh; mixed bag for dailies?blur=25

The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.

Nitin Pandey Oct 14, 2011 10:07 AM

 IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads?blur=25

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.

Arwa Sultanali Oct 14, 2011 9:53 AM

 IRS 2011 Q2: Hindustan, Prabhat Khabar lead in Jharkhand; top periodicals lose readers?blur=25

Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.

Sai Prasanna Oct 13, 2011 10:45 AM

 IRS 2011 Q2: Robust growth for Hindi dailies in Bihar; Hindustan emerges leader?blur=25

It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions.

Sai Prasanna Oct 13, 2011 10:42 AM