indian-readership-survey
IRS 2011 Q4: Strong growth for TOI, Hindu, HT?blur=25

IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia Mar 6, 2012 7:36 AM

IRS 2011 Q4: Dailies chart a growth path?blur=25

Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR

exchange4media Staff Mar 5, 2012 3:32 PM

Guest Article: Upbeat South print industry?blur=25

Quoting Deloitte estimates, K Balaji, MD, The Hindu, states that the South Indian print market is expected to reach Rs 8,490 crore by 2015

K Balaji Feb 9, 2012 8:29 AM

IRS Q3 2011: Daily Thanthi leads; overall growth for Tamil dailies?blur=25

The Average Issue Readership (AIR) of Tamil dailies has gone up this quarter, from 12,557,000 in Q2 2011 to 12,625,000 in this quarter.

exchange4media Staff Dec 24, 2011 8:20 AM

IRS Q3 2011: Kerala Kaumudi grows fastest among Malayalam dailies?blur=25

Three of the Top 5 Malayalam dailies have seen growth as per IRS Q3 2011 results, while Malayala Manorama maintains lead.

exchange4media Staff Dec 24, 2011 8:19 AM

IRS Q3 2011: TOI, HT maintain lead as Eng dailies grow?blur=25

It is a growth story for nearly all Top 10 English dailies as per the IRS Q3 2011 results even as TOI and HT maintain their leadership positions.

exchange4media Staff Dec 23, 2011 9:21 AM

IRS Q3 2011: Aajkal, ABP, Sambad grow among Bangla dailies?blur=25

Among Bangla dailies, Aajkal, Ananda Bazaar Patrika and Sambad have recorded growth in their Average Issue Readerships (AIR) in IRS Q3 2011.

exchange4media Staff Dec 23, 2011 9:17 AM

IRS Q3 2011: HT, TOI continue to lead in the Capital?blur=25

Hindustan Times and The Times of India continue to maintain their leadership positions in Delhi in the latest round of IRS.

exchange4media Staff Dec 23, 2011 9:16 AM

IRS Q3 2011: Gujarat Samachar leads among Gujarati dailies?blur=25

Three of the top five Gujarati dailies have seen growth in Average Issue Readership (AIR) as per IRS Q3 2011 results.

exchange4media Staff Dec 23, 2011 9:10 AM

IRS Q3 2011: Jagran, Bhaskar continue to lead Hindi dailies?blur=25

Hindi dailies have seen their Average Issue Readership (AIR) go up marginally by 0.40 per cent as Jagran and Bhaskar continue to lead the field.

exchange4media Staff Dec 23, 2011 9:09 AM

IRS Q3 2011: Lokmat leads as Marathi dailies see growth?blur=25

Over all, Marathi dailies have witnessed a slight growth of 0.31 per cent in Average Issue Readership (AIR) as per the IRS Q3 2011 results.

exchange4media Staff Dec 23, 2011 9:08 AM

IRS Q3 topline results?blur=25

Jagran stays on top as Bhaskar grows fastest. Tribune, DNA & Telegraph grow among English dailies. Among language publications, Malayala Manorama continues to lead.

exchange4media Staff Dec 23, 2011 8:00 AM

IRS Q3 2011: TOI leads in Mumbai; HT firms up?blur=25

TOI has maintained its lead among English dailies in Mumbai, while HT has strengthened its position as the No 2 paper as per the IRS Q3 2011 results.

exchange4media Staff Dec 23, 2011 6:52 AM

Industry Speak: Expectations from RSCI?blur=25

Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.

Sai Prasanna Dec 1, 2011 7:39 AM

 IRS 2011 Q2: Outlook remains glum for career/ education magazines?blur=25

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Kids’ magazines fail to attract young readers?blur=25

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Sports magazines see a slide in readership?blur=25

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.

Arwa Sultanali Oct 21, 2011 9:14 AM

 IRS 2011 Q2: Overall decline in readership for magazines?blur=25

Even as magazines have struggled to regain their readership base over the last two years, there has been a positive growth of 7 per cent for English and Hindi language magazines as compared to last year.

Arwa Sultanali Oct 20, 2011 11:28 AM

 IRS 2011 Q2: Fragmented content hits women’s lifestyle magazines?blur=25

Hello has emerged as the biggest gainer from last year in the women’s lifestyle magazines segment, increasing readership base by 68 per cent, even as ‘Society’, with the highest AIR, retains the top spot in this segment.

Sai Prasanna Oct 20, 2011 11:18 AM

 IRS 2011 Q2: Gains for home decoration publications?blur=25

As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.

Sai Prasanna Oct 20, 2011 9:07 AM