indian-readership-survey
Media houses, agencies can use IRS 2013 data, rules Bombay High Court?blur=25

The Bombay High Court in its ruling on May 8, 2014 allowed media houses and agencies to use the Indian Readership Survey 2013 data for marketing and media planning purposes

exchange4media Staff May 9, 2014 9:31 AM

Publishers, advertisers going with old IRS figures till revalidation is done?blur=25

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

Divided views emerge among print players over the latest IRS?blur=25

While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action

Abid Hasan Feb 21, 2014 8:15 AM

DNA sends legal notice to MRUC & Nielsen India over IRS numbers?blur=25

The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear mis-match between survey figures and our database"

Abid Hasan Feb 14, 2014 8:03 AM

Radio operators still await revised IRS numbers?blur=25

The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today

Abhinna Shreshtha Feb 7, 2014 9:42 AM

Does the industry need an alternate currency to the IRS??blur=25

Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency

Abid Hasan Feb 6, 2014 9:06 AM

Now magazines body AIM asks MRUC to withdraw IRS 2013 findings?blur=25

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff Feb 6, 2014 8:03 AM

INS decides to unsubscribe from IRS; plans to seek refund?blur=25

INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse

Abid Hasan Feb 5, 2014 7:51 AM

IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward?blur=25

All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity

exchange4media Staff Feb 5, 2014 7:46 AM

After print players, now radio operators find flaws in latest IRS data?blur=25

Even as print players gave voice to their disapproval of the latest IRS 2013 results, radio operators are also expressing concern that the data & methodology used for measuring radio listenership is deeply flawed too

Abhinna Shreshtha Feb 4, 2014 8:49 AM

Vanishing readers and the absurdity of IRS numbers?blur=25

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM

INS likely to meet MRUC today to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC today to discuss the IRS findings

exchange4media Staff Feb 3, 2014 9:04 AM

IRS 2013: 18 print publishers flay latest readership survey numbers?blur=25

Leading publishers such as TOI, Dainik Jagran, Dainik Bhaskar, India Today, & Amar Ujala, among others, have issued a joint statement pointing out the "shocking anomalies" & seeking withdrawal of the results of IRS Q4 2013

exchange4media Staff Feb 3, 2014 9:02 AM

INS likely to meet MRUC on Feb 3 to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC on Monday, February 3, to discuss the IRS findings

exchange4media Staff Feb 1, 2014 2:04 PM

Print players not in agreement with IRS numbers?blur=25

Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data

Abid Hasan Jan 30, 2014 10:08 AM

Print industry still cautious about latest IRS numbers?blur=25

The latest IRS numbers have got mixed response from the print players, with most feeling that it's too early to comment

Abid Hasan Jan 29, 2014 9:46 AM

New IRS 2013: Dainik Jagran tops dailies list?blur=25

As per the new IRS data released today, Dainik Jagran tops the list of dailies in India, followed by Hindustan, Dainik Bhaskar & Malayala Manorama. TOI leads amongst English dailies, followed by Hindustan Times

exchange4media Staff Jan 29, 2014 7:46 AM

Print players await refreshed IRS survey; insist on error-free data?blur=25

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan Dec 11, 2013 9:09 AM

News in magazines is dead: Prosenjit Datta?blur=25

In the era of Twitter & 24-hour news channels, there is no sense for magazines to focus on news, says the Editor of Businessworld, adding that focus should really be on long form & deeply analytical articles

Abid Hasan Nov 27, 2013 9:00 AM

Is regional really the new national for print media??blur=25

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM