indian-readership-survey
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The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

News?blur=25

The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff Apr 26, 2019 9:14 AM

Media Research Users Council?blur=25

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM

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Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

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The network leads with the highest listenership base of 17 million in the country, making it an ideal choice for brands to connect with their consumers.

exchange4media Staff May 4, 2018 7:12 PM

Aaj Tak logo?blur=25

Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

exchange4media Staff Mar 15, 2018 10:45 AM

Tarun Jha Skoda?blur=25

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha Feb 7, 2018 8:57 AM

Lokmat- Rishi Darda?blur=25

The Joint Managing Director & Editorial shares why Pune market is so important for the group and how they will focus on increasing their advertising revenue in the coming three years

exchange4media Staff Feb 7, 2018 8:56 AM

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Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM

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Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will influence the regional print market in India

Nishant Saxena Jan 25, 2018 8:57 AM

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Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nishant Saxena Jan 23, 2018 8:56 AM

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As per the latest round (2017) of the Indian Readership Survey released yesterday by the MRUC, Hindustan Times emerges as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR (main + variant) of 24.4 lakh

exchange4media Staff Jan 22, 2018 4:17 PM

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Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

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Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

exchange4media Staff Jan 19, 2018 8:55 AM

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Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena Jan 19, 2018 8:31 AM

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Indian Readership Survey (IRS) 2017, the world’s largest continuous survey of media usage, product consumption and ownership, will release on January 18, almost four years after it was termed flawed by 18 member publications

Nishant Saxena Jan 17, 2018 8:58 AM

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FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Misbaah Mansuri Jan 5, 2018 8:53 AM

Indian Readership Survey(IRS) data delayed to Q3 2017?blur=25

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail?blur=25

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

Print industry feeling the pinch as IRS revalidation delayed, say media experts?blur=25

According to media experts, the print industry has been without a currency for a long time now due to which planners & marketers are relying on dated information, which can prove to be costly

Abid Hasan Jul 1, 2014 9:30 AM