Pawan Agarwal on print media’s challenges?blur=25

Talent, subscription, readership & stakeholders are some issues that DB Group’s Director highlights

exchange4media Staff Jul 23, 2012 7:35 PM

Innovation can’t cost reader experience: T Gangadhar?blur=25

Innovations are not the prerogative of media agencies & media owners only, but also of advertisers & creative agencies, says MEC's MD

Ruchika Kumar Jul 23, 2012 7:31 PM

Print is relevant: Mohit Jain?blur=25

For Jain of Times of India Group, despite the digital onslaught, print has managed to hold its ground, with all major Indian print companies registering growth

exchange4media Staff Jul 23, 2012 7:28 PM

News is news; it has no art, no colour: Prabhu Chawla?blur=25

From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express

Surbhi Bhasin Jul 23, 2012 7:27 PM

Gauge cost of incremental attention: Satyajit Sen?blur=25

The current spurt of innovations is another tool to grab attention that somewhere dilutes brand integrity, feels the CEO of ZenithOptimedia

Ruchika Kumar Jul 23, 2012 7:23 PM

Integrate digital with print: Sudeep Narayan to advertisers?blur=25

Both time & capturing the relevant space in the newspaper are important aspects for brand building, says Volvo India's Mktg & PR Director

Ruchika Kumar Jul 23, 2012 7:22 PM

Newspaper innovations shape experience: Sandeep Sharma?blur=25

Conceptual messages create brand connect but tactical ones overshadow brand importance, cautions the Prez of RK Swamy Media Group

Ruchika Kumar Jul 23, 2012 7:21 PM

Print advtg will grow: DD Purkayastha?blur=25

Print industry will remain more resilient and continue to grow for many years, says the MD and CEO of ABP Group

Abid Hasan Jul 23, 2012 7:12 PM

Use newspaper ad space effectively: Nandini Dias?blur=25

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

Print is a robust business: Arunabh Das Sharma?blur=25

Arunabh Das Sharma, President, BCCL refutes the popular perception that print is dying and urges the industry to be future-ready

Abid Hasan Jul 23, 2012 6:40 PM

We need to redefine innovation: Sunil Mutreja?blur=25

Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results

Surbhi Bhasin Jul 23, 2012 4:38 AM

If people see value, they will pay: N Sathyamurthy?blur=25

DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers

Surbhi Bhasin Jul 23, 2012 4:37 AM

Print needs to build its local muscle: Rahul Kansal?blur=25

BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal

Shree Lahiri Jul 23, 2012 12:19 AM

Tale of 2 nations: Sarmad Ali & Rahul Kansal on media in India, Pak?blur=25

Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities

Shree Lahiri Jul 21, 2012 10:05 PM

INK 2012 to chart innovative way forward for newspapers?blur=25

INK 2012 will turn the spotlight on newspapers once again on July 20. The conference is presented by Dainik Jagran

exchange4media Staff Jul 19, 2012 11:51 PM