'Added reach' is what print media should aim for: Peter Masson?blur=25

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Regional markets to put print industry in an upward trajectory: Manish Tewari?blur=25

As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth

Abid Hasan Feb 25, 2014 8:55 AM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

IMC 2014 is back; this year it wants to 'win through innovation'?blur=25

The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25

Abid Hasan Feb 7, 2014 8:34 AM

Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Flexibility is the key in magazine licensing: Experts?blur=25

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously

Abhinav Trivedi Feb 18, 2013 3:10 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

“Indian magazines should practice cost discipline”?blur=25

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein

Abhinav Trivedi Feb 18, 2013 2:08 AM

Digital publishing no longer a gamble for future: Experts?blur=25

Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts

Abhinav Trivedi Feb 15, 2013 9:33 PM

“Make mistakes to do better on multi-platforms”?blur=25

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

Marketers remain upbeat about magazines in India?blur=25

Advertisers stress on uniqueness factors such as innovation and intimacy, which keep magazines as the tapped medium alive and robust

Abhinav Trivedi Feb 15, 2013 8:37 PM

Embrace change, think of it like an opportunity: Nitin Paranjpe?blur=25

The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends

Shobhana Nair Feb 15, 2013 7:49 PM

“Readers spend more time on digital magazines”?blur=25

Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media

exchange4media Staff Feb 15, 2013 7:30 PM

Nitin Paranjpe to deliver keynote @IMC 2013 today?blur=25

The 7th Indian Magazine Congress gets underway in Mumbai on Feb 14. The opening keynote address is by HUL’s Nitin Paranjpe

exchange4media Staff Feb 14, 2013 7:28 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Chris Llewellyn, Peter Kreisky, Ingrid van der Werf to speak at IMC 2013?blur=25

A heads-up on the important sessions and galaxy of national & international speakers at Indian Magazine Congress 2013, to be held in Mumbai on Feb 14 & 15

exchange4media Staff Feb 11, 2013 11:37 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

“IMC 2013 will be an opportunity to learn from the best in the world”?blur=25

International CEOs, researchers & technology experts will share insights on the magazine sector, shares Tarun Rai, President, AIM & CEO, WWM

Saloni Datta Feb 4, 2013 7:32 PM