indian-magazine-congress
According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger
Gunjan Verma Feb 25, 2014 9:23 AM
As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth
Abid Hasan Feb 25, 2014 8:55 AM
According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways
The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more
exchange4media Staff Feb 17, 2014 7:54 AM
The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25
Abid Hasan Feb 7, 2014 8:34 AM
Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media
Priyanka Nair Feb 18, 2013 8:01 PM
Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts
Priyanka Nair Feb 18, 2013 7:00 PM
Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously
Abhinav Trivedi Feb 18, 2013 3:10 AM
Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM
Synjini Nandi Feb 18, 2013 2:09 AM
Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein
Abhinav Trivedi Feb 18, 2013 2:08 AM
Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts
Abhinav Trivedi Feb 15, 2013 9:33 PM
Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers
Priyanka Nair Feb 15, 2013 9:18 PM
Advertisers stress on uniqueness factors such as innovation and intimacy, which keep magazines as the tapped medium alive and robust
Abhinav Trivedi Feb 15, 2013 8:37 PM
The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends
Shobhana Nair Feb 15, 2013 7:49 PM
Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media
exchange4media Staff Feb 15, 2013 7:30 PM
The 7th Indian Magazine Congress gets underway in Mumbai on Feb 14. The opening keynote address is by HUL’s Nitin Paranjpe
exchange4media Staff Feb 14, 2013 7:28 PM
Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem
Saloni Datta Feb 12, 2013 8:43 PM
A heads-up on the important sessions and galaxy of national & international speakers at Indian Magazine Congress 2013, to be held in Mumbai on Feb 14 & 15
exchange4media Staff Feb 11, 2013 11:37 PM
In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers
Saloni Datta Feb 8, 2013 8:11 PM
International CEOs, researchers & technology experts will share insights on the magazine sector, shares Tarun Rai, President, AIM & CEO, WWM
Saloni Datta Feb 4, 2013 7:32 PM
