Can neuroscience be the saviour magazines are looking for??blur=25

Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media

Priyanka Nair Feb 18, 2013 8:01 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Flexibility is the key in magazine licensing: Experts?blur=25

Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously

Abhinav Trivedi Feb 18, 2013 3:10 AM

Magazines should stop selling ads & sell engagement: CVL Srinivas?blur=25

Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM

Synjini Nandi Feb 18, 2013 2:09 AM

“Indian magazines should practice cost discipline”?blur=25

Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein

Abhinav Trivedi Feb 18, 2013 2:08 AM

Digital publishing no longer a gamble for future: Experts?blur=25

Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts

Abhinav Trivedi Feb 15, 2013 9:33 PM

“Make mistakes to do better on multi-platforms”?blur=25

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

Marketers remain upbeat about magazines in India?blur=25

Advertisers stress on uniqueness factors such as innovation and intimacy, which keep magazines as the tapped medium alive and robust

Abhinav Trivedi Feb 15, 2013 8:37 PM

Embrace change, think of it like an opportunity: Nitin Paranjpe?blur=25

The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends

Shobhana Nair Feb 15, 2013 7:49 PM

“Readers spend more time on digital magazines”?blur=25

Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media

exchange4media Staff Feb 15, 2013 7:30 PM

Nitin Paranjpe to deliver keynote @IMC 2013 today?blur=25

The 7th Indian Magazine Congress gets underway in Mumbai on Feb 14. The opening keynote address is by HUL’s Nitin Paranjpe

exchange4media Staff Feb 14, 2013 7:28 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Chris Llewellyn, Peter Kreisky, Ingrid van der Werf to speak at IMC 2013?blur=25

A heads-up on the important sessions and galaxy of national & international speakers at Indian Magazine Congress 2013, to be held in Mumbai on Feb 14 & 15

exchange4media Staff Feb 11, 2013 11:37 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

“IMC 2013 will be an opportunity to learn from the best in the world”?blur=25

International CEOs, researchers & technology experts will share insights on the magazine sector, shares Tarun Rai, President, AIM & CEO, WWM

Saloni Datta Feb 4, 2013 7:32 PM

Indian Magazine Congress to explore new opportunities?blur=25

With an A-class speaker line-up, AIM’s 7th conference will delve on new areas that can drive the magazine publishing business of the future

Abid Hasan Jan 31, 2013 7:16 PM

Indian Magazine Congress kicks off in Mumbai today?blur=25

Magazine publishers and print media honchos are congregating in Mumbai today for the sixth edition of the Indian Magazine Congress (IMC). The yearly summit is organised by the Association of Indian Magazine (AIM).

Akash Raha Sep 6, 2010 9:02 AM