india-radio-forum

Is digital music streaming a threat to FM radio?

Is digital music streaming a threat to FM radio??blur=25

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

'Jugalbandi is key to successful partnerships in today's world'

'Jugalbandi is key to successful partnerships in today's world'?blur=25

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Radio players ready to experiment, but will advertisers support it?

Radio players ready to experiment, but will advertisers support it??blur=25

While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts

Saloni Surti May 29, 2013 1:51 AM

Reach or frequency, radio on the run

Reach or frequency, radio on the run?blur=25

Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...

Tasneem Limbdiwala May 27, 2011 8:43 AM