While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
Saloni Surti May 30, 2013 7:50 PM
There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts
Saloni Datta May 29, 2013 8:14 PM
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
Saloni Surti May 29, 2013 1:51 AM
Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...
Tasneem Limbdiwala May 27, 2011 8:43 AM