imimobile
Lack of good data is impeding the growth of mobile marketing, say experts

While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?

Sonam Gulati Feb 10, 2014 8:42 AM

Are smaller brands missing the mobile bus?

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

Is email marketing steadily being displaced to oblivion?

Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?

Abhinav Trivedi Mar 19, 2013 7:00 PM

IMImobile launches India’s first cloud based mobile engagement platform

IMImobile OPENHOUSE is poised to address the Rs 8,000 crore m-engagement market

exchange4media Staff Oct 15, 2012 7:26 PM

Maxus, Telibrahma lead shortlist for Smarties

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 20, 2012 7:40 PM

Maxus, Telibrahma lead shortlist for Smarties India Awards

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 19, 2012 6:26 PM