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PerformanceMarketing?blur=25

Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur Jun 12, 2019 8:40 AM

IPSOS?blur=25

The India Primary Consumer Sentiment Index shows that while there is optimism for Personal Finance & Investments, there is pessimism towards Economy & Jobs  

exchange4media Staff Jun 10, 2019 4:08 PM

News?blur=25

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan Jun 7, 2019 8:28 AM

Purnima Sahni Mohanty?blur=25

In her new role, Mohanty will be responsible for shaping Microsoft’s communication strategy and corporate brand reputation across audiences

Ruhail Amin Jun 5, 2019 8:37 AM

Adidas Run for the Oceans?blur=25

For every kilometer run between June 8 and 16, Adidas will contribute $1 to the Parley Ocean Schools with the target of reaching $1.5mn

exchange4media Staff Jun 3, 2019 8:02 PM

docuBay?blur=25

The deals include several award-winning titles such as Himalayan Gold Rush and Moonwalk One

exchange4media Staff May 31, 2019 5:21 PM

Colors?blur=25

Conceptualised by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt, the show will premiere on June 2, 2019

exchange4media Staff May 31, 2019 5:10 PM

Reshmy Warrier?blur=25

Warrier has worked with Mindshare, Star TV, Kinetic Worldwide, Cactus Imaging and Perfect Relations

exchange4media Staff May 31, 2019 11:26 AM

Cannes Lions?blur=25

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Horlicks and Chhota Bheem?blur=25

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff May 29, 2019 2:32 PM

Etihad?blur=25

Travellers can grab an Eid getaway until May 31 with packages for destinations like Phuket, Munich or Los Angeles 

exchange4media Staff May 29, 2019 1:14 PM

Publicis?blur=25

While Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India, Tanmay Mohanty will take on additional role as Head of Global Partnerships for India

exchange4media Staff May 28, 2019 8:05 AM

Himanshu?blur=25

Saxena appointed Executive Vice President and Head of McCann’s Mumbai Operations

exchange4media Staff May 27, 2019 10:24 AM

Krish?blur=25

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

Hemlata Sharma?blur=25

Sharma previously worked with Taj Television India (A Zee Entertainment Enterprises Ltd. Group Company) as Sr. Vice President – Distribution (Head Retail - PAN India)

exchange4media Staff May 23, 2019 1:14 PM

Maxxis Tyres Paanch Saal Bemisaal?blur=25

Conceptualised by Grapes Digital, the month-long campaign started with teaser posts on April 22nd, followed by the hero video release on May 8th

exchange4media Staff May 22, 2019 5:05 PM

Reimagine?blur=25

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

Virat Kohli and Rishabh Pant?blur=25

In a first-of-its-kind commercial, both Kohli and Pant will be seen rapping to the latest proposition by Himalaya MEN, 'Looking Good…And Loving It'

exchange4media Staff May 18, 2019 8:07 AM

Facebook Thumbstoppers?blur=25

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM