Our vision is to reach 20 million consumers by 2020: Mihir Kulkarni, Pepperfry?blur=25

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...

Sarmistha Neogy Aug 18, 2016 8:02 AM

IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube?blur=25

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy Aug 9, 2016 8:14 AM

IKEA's new commercial takes a dig at Instagram, ad goes viral?blur=25

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media

exchange4media Staff Aug 5, 2016 7:57 AM

Is Ikea's entry to the $20 billion furniture industry a worry for Indian furniture online players??blur=25

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is

exchange4media Staff Jul 20, 2016 8:03 AM

Ikea picks WPP & Dentsu Aegis for its $444 million global media business?blur=25

Now agencies from WPP and Dentsu Aegis will compete for Ikea's business around the world whenever local markets do their own reviews

exchange4media Staff Jul 8, 2016 8:41 AM

Mother London creates 'Wonderful Life' campaign for IKEA?blur=25

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little things are really the big things?

exchange4media Staff Apr 23, 2016 8:23 AM

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014?blur=25

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

FDI cap increase in retail is a game changer?blur=25

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

Cannes Lions honours Ikea with Advertiser of the Year Award?blur=25

The organisers of the 58th Cannes Lions International Festival of Creativity have announced that Swedish home furnishing retail company Ikea would be the recipient of the prestigious Advertiser of the Year Award for 2011.

exchange4media Staff May 18, 2011 9:09 AM