Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

Bang Bang Films will now be known as just BANG BANG – India’s International Production Company

exchange4media Staff Aug 30, 2018 3:15 PM

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff Aug 22, 2018 4:15 PM

The new TVC created by Dentsu Impact captures IKEA's tagline ‘Make Everyday Brighter’ perfectly

exchange4media Staff Jul 10, 2018 1:47 PM

Ulf Smedberg, Country Marketing Manager on IKEA’s marketing playbook for India at exchange4media’s Techमंच

exchange4media Staff Jun 28, 2018 8:58 AM

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff Jun 18, 2018 6:10 PM

Country Marketing Manager, IKEA India, Smedberg to speak on how IKEA communicates to the new-age customers through digital communication

exchange4media Staff May 24, 2018 10:10 AM

Winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok

exchange4media Staff May 9, 2018 1:33 PM

He succeeds Juvencio Maeztu who moves on as CFO and Deputy CEO, IKEA Group (INGKA Holding B.V)

exchange4media Staff Mar 12, 2018 12:32 PM

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

Sarmistha Neogy Oct 27, 2016 8:08 AM

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.

Priyanka Mehra Sep 27, 2016 9:14 AM

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India

exchange4media Staff Aug 23, 2016 8:53 AM

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...

Sarmistha Neogy Aug 18, 2016 8:02 AM

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message

Sarmistha Neogy Aug 9, 2016 8:14 AM

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media

exchange4media Staff Aug 5, 2016 7:57 AM

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is

exchange4media Staff Jul 20, 2016 8:03 AM

Now agencies from WPP and Dentsu Aegis will compete for Ikea's business around the world whenever local markets do their own reviews

exchange4media Staff Jul 8, 2016 8:41 AM

IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little things are really the big things?

exchange4media Staff Apr 23, 2016 8:23 AM

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM