Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches

Dolly Mahayan Jan 2, 2019 8:58 AM

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff Dec 21, 2018 8:32 AM

Every film has one main hero – an IKEA product itself, and well it is this hero that does all the talking

exchange4media Staff Oct 15, 2018 7:19 PM

Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.

Neethu Mohan Oct 15, 2018 8:33 AM

Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff Oct 4, 2018 8:53 AM

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

Bang Bang Films will now be known as just BANG BANG – India’s International Production Company

exchange4media Staff Aug 30, 2018 3:15 PM

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff Aug 22, 2018 4:15 PM

The Swedish furniture giant finally opened the doors to its 4 lakh sq ft store in the Hyderabad on Thursday.

exchange4media Staff Aug 10, 2018 8:57 AM

The new TVC created by Dentsu Impact captures IKEA's tagline ‘Make Everyday Brighter’ perfectly

exchange4media Staff Jul 10, 2018 1:47 PM

Ulf Smedberg, Country Marketing Manager on IKEA’s marketing playbook for India at exchange4media’s Techमंच

exchange4media Staff Jun 28, 2018 8:58 AM

The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff Jun 18, 2018 6:10 PM

Country Marketing Manager, IKEA India, Smedberg to speak on how IKEA communicates to the new-age customers through digital communication

exchange4media Staff May 24, 2018 10:10 AM

Winners will experience behind-the-scenes of its first TV commercial to be shot in Bangkok

exchange4media Staff May 9, 2018 1:33 PM

He succeeds Juvencio Maeztu who moves on as CFO and Deputy CEO, IKEA Group (INGKA Holding B.V)

exchange4media Staff Mar 12, 2018 12:32 PM

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

Sarmistha Neogy Oct 27, 2016 8:08 AM

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.

Priyanka Mehra Sep 27, 2016 9:14 AM

Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India – IKEA post an elaborate three-month long pitch process that included multiple agencies across India

exchange4media Staff Aug 23, 2016 8:53 AM