Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

The online store will service areas of Mumbai and Navi Mumbai

exchange4media Staff Aug 19, 2019 4:28 PM

After a successful one-year run in Hyderabad, IKEA is looking at multi-channel growth in the coming years

exchange4media Staff Aug 9, 2019 4:28 PM

In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience

Shweta Raaj Singh Jul 22, 2019 8:45 AM

This is part of a wider transformation agenda that Ingka Group has embarked on

exchange4media Staff Jul 3, 2019 6:02 PM

As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines

exchange4media Staff Jun 18, 2019 3:13 PM

IKEA has replaced the plain brown curtains at the women frisking booth with real curtains from the brand

exchange4media Staff May 22, 2019 1:07 PM

The investment enables a sharing of expertise between the two companies

exchange4media Staff May 20, 2019 3:35 PM

Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM

Conceptualized and executed by Fulcro, the campaign showcases contemporary women, who continue to challenge existing, deep-rooted societal biases against women by driving through them

exchange4media Staff Mar 9, 2019 11:07 AM

Campaign highlights facts about how women are safer drivers

exchange4media Staff Mar 8, 2019 7:20 PM

Vaidya, CMO of Kurl-on, talks about partnership with IKEA, expansion plans and marketing strategy for the year ahead in a chat with exchange4media

Anjali Thakur Feb 11, 2019 8:37 AM

Brands like Jawa Motorcyles and Santro too grabbed eyeballs with key re-launches

Dolly Mahayan Jan 2, 2019 8:58 AM

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff Dec 21, 2018 8:32 AM

Every film has one main hero – an IKEA product itself, and well it is this hero that does all the talking

exchange4media Staff Oct 15, 2018 7:19 PM

Ulf Smedberg, Country Marketing Manager, IKEA India, speaks about their festive season plans, #Swedeshi movement and expansion strategy.

Neethu Mohan Oct 15, 2018 8:33 AM

Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff Oct 4, 2018 8:53 AM

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra Sep 14, 2018 8:57 AM