Tech Manch 2017: Industry leaders discuss mobile branding beyond Google & Facebook?blur=25

Facebook and Google have become default options due to first-mover advantage, say panellists

exchange4media Staff Jun 19, 2017 7:32 AM

5 best practices of social media marketing: Zoe Cairns?blur=25

Zoe Cairns, internationally acclaimed social media consultant, who will conduct a special workshop at IDMA 2017, shares the five best practices that brands should follow to make the most of their social media strategy

Ruhail Amin Jun 16, 2017 7:41 AM

The more digital experiences you build, the more success you will see: Delna Avari?blur=25

Avari says the pressure on budgets will drive a focus on marketing automation, conversion rate optimisation and better use of retargeting and programmatic

Dolly Mahayan Jun 9, 2017 8:13 AM

Be sure of what the platform can deliver: Aditya Awasthee?blur=25

Aditya Awasthee, Angel Investor and Mentor, was part of the jury for the latest edition of exchange4media's Indian Digital Awards (IDMA) 2017. He spoke on how clients, agencies and platforms can make their relationships work better

Abhinna Shreshtha Jun 6, 2017 8:11 AM

Understand the client: Juzer Tambawalla advises digital platforms and agencies?blur=25

Juzer Tambawalla, Head of Marketing at Franklin Templeton Investments, believes agencies need to deep dive and really start understanding what their clients need

exchange4media Staff Jun 3, 2017 8:12 AM

IDMA 2017 sees 750 entries from 60 agencies, 230 brands?blur=25

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

exchange4media Staff May 26, 2017 8:24 AM

IDMA 2016: Digital will dominate marketing mix, say experts?blur=25

A panel discussion on ‘How is Digital Marketing Shaping Business Outcome’ was held during the IDMA 2016 event which witnessed the participation of industry stalwarts like- Amitabh Tapadar, Brand Group & Consumer Insights Head-Consumer Products Segment, Bajaj Electrical Ltd, Anuradha Aggarwal, Chief Marketing Officer, Marico Ltd., Siddharth Banerjee, Senior VP, Marketing, Vodafone India Ltd., Somnath Kedia, Business Head, IFB Industries Ltd and Praseed Prasad, Head of Agencies & Partnerships, Flipkart. The discussion was moderated by Ranjoy Dey, Head of Digital, Havas Media India

Ruhail Amin Jun 20, 2016 7:46 AM

Content marketing leads to greater impact, say IDMA jury?blur=25

As digital marketing continues to evolve, one aspect that has risen to prominence is the importance of storytelling. This has given rise to the need for great content, which is engaging and interesting. We spoke with jury members from IDMA 2016 to get their views on the importance of content marketing and native advertising

exchange4media Staff Jun 15, 2016 8:17 AM

IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Hollywood glamour for Etihad Airways' new global brand campaign?blur=25

Screen icon Nicole Kidman provides the face and narrative for the airline's evocative new 'Flying Reimagined' brand campaign

exchange4media Staff Mar 21, 2015 10:33 AM

Now, Hollywood stars to make public service announcements on DD?blur=25

Public broadcaster Doordarshan will soon see global celebrities such as Antonio Bendaras, Beyonce, Christina Aguilera, Nicole Kidman, and Stevie Wonder make public service announcements on United Nation's Millennium Goals

exchange4media Staff Aug 28, 2014 7:58 AM

exchange4media's IDMA 2014 winners celebrate big wins?blur=25

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and pushing the limits

Abhinn Shreshtha Jun 10, 2014 9:15 AM

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014?blur=25

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year

exchange4media Staff Jun 7, 2014 8:43 AM

Interactive Avenues, Maxus among lead nominees at exchange4media's IDMA 2014?blur=25

Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries

exchange4media Staff Jun 4, 2014 8:33 AM

Amend the definition of ROI on digital, concur experts?blur=25

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

Talent crunch is the biggest problem on digital: Rajdeep Chatterjee?blur=25

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and the impediment it faces

Sonam Gulati Apr 21, 2014 8:18 AM

5-6 per cent of our total spends is on digital: Sunil Kataria?blur=25

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part of its overall marketing strategies

Sonam Gulati Apr 7, 2014 7:56 AM

Indian Digital Media Awards returns for another edition?blur=25

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

The race begins: Entries now open for IDMA 2014?blur=25

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire others to aim higher

Sonam Gulati Mar 25, 2014 7:51 AM

Moneka Khurana turns digital consultant and trainer?blur=25

Khurana started her career in early days of digital in 2001. She has worked with organisations such as Intercept, DraftFCB+Ulka and Quasar

exchange4media Staff Sep 6, 2013 10:21 AM