idea
Digital marketing biggest challenge and opportunity for brands in 2014?blur=25

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer?blur=25

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra Dec 23, 2014 10:04 AM

 Most Influential CMOs list unveiled at IMA 2014?blur=25

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

exchange4media Staff Dec 15, 2014 10:33 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014?blur=25

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

BIG FM elevates Jay Mehta to Station Head, Mumbai?blur=25

Mehta joined BIG FM in August 2014 in the position of Sales Head, Mumbai

exchange4media Staff Nov 24, 2014 8:21 AM

Anupama Ahluwalia exits Coca Cola, joins Reliance Jio?blur=25

Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources

Priyanka Mehra Oct 15, 2014 8:57 AM

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist?blur=25

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

Mobile internet needs to percolate to the rural level: Sashi Shankar?blur=25

For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular

Abhinn Shreshtha Aug 14, 2014 8:31 AM

Brands set their imagination 'free' for engaging Indians on Independence Day?blur=25

From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day

Ankur Singh Aug 14, 2014 8:22 AM

Brand activity remains subdued during Raksha Bandhan this year?blur=25

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

High buzz and excitement at grand felicitation for Pitch Top 50 Brands?blur=25

Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator

exchange4media Staff Jun 5, 2014 8:57 AM

Social messaging in our campaigns is more of a byproduct :Sashi Shankar?blur=25

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma May 7, 2014 7:52 AM

IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr?blur=25

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard?blur=25

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

An Idea against Ullu-ism!?blur=25

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM