Creative Abbys update: More finalists announced

Finalists of the Integrated, Digital and Mobile, OOH, Print Craft, Print, Radio and Radio Craft categories of Creative Abbys 2012 have been revealed

exchange4media Staff Apr 20, 2012 10:21 AM

Idea powers India’s first ever audio release on mobile

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna Jan 5, 2012 12:13 PM

Relive all the excitement of Golden Mikes 2011

 Missed out on Golden Mikes 2011? Relive the excitement, share the winners’ ecstasy, celebrate the wins and applaud the best in radio advertising in India.

exchange4media Staff Dec 21, 2011 5:03 PM

Idea launches smartphones to boost 3G services

Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to lead to increased 3G usage, especially in semi-urban areas, which are Idea’s traditional strongholds.

exchange4media Mumbai Bureau Nov 24, 2011 10:20 AM

Radio Mirchi expands digital footprint

Mirchi Mobile is now available across Airtel, Vodafone, Idea, Reliance, Docomo, BSNL and MTS. Meanwhile major initiatives on the web are also underway.

exchange4media Staff Sep 2, 2011 8:42 AM

3G – Engage through experience, not jargons, say experts

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta Aug 4, 2011 12:04 PM

Bharat Kapadia quits Lokmat; turns entrepreneur again

Media veteran Bharat Kapadia has bid adieu to Lokmat and is soon going to start a consultancy firm, called <a href=""></a>.

Nitin Pandey Jul 1, 2011 9:17 AM

ICC CWC’11:  Idea's 'unofficial' hat-trick with 'Keep Cricket Clean'

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its &lsquo;Keep Cricket Clean&rsquo; campaign. Industry people share their views on how much of a difference this has made to Idea&hellip;

Preeti Hoon Apr 1, 2011 10:52 AM

Deccan Chargers rules out boycotting IPL3; completes its inventories with five sponsors

After threatening to boycott IPL3 over shifting the match venue out of Hyderabad, Deccan Chargers has said that that there is no question of it boycotting IPL3. The IPL franchise is said to have completed its inventories with five sponsors, along with Idea Cellular as its title sponsor.

exchange4media Mumbai Bureau Feb 17, 2010 7:09 AM

What an Idea, Sirji! for a Green planet

With the growing hazards of global warming and amid intense debate over ways to save the Earth, Idea Cellular’s Sirji! has suggested a simple solution. ‘Use Mobile, Save Paper’ for a green planet is his advice. A new campaign developed by Idea’s creative agency Lowe brings out this message in an innovative way.

exchange4media Mumbai Bureau Jan 11, 2010 9:07 AM