idea

Readers of Deccan Chronicle in Hyderabad and The Hindu in Chennai got a chance to savour the morning news – with the aroma of coffee

Shree Lahiri & Deepa Balasubramanian 11-June-2012

Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps

Shanta Saikia 02-May-2012

Finalists of the Integrated, Digital and Mobile, OOH, Print Craft, Print, Radio and Radio Craft categories of Creative Abbys 2012 have been revealed

exchange4media Staff 20-April-2012

Finalists of the Integrated, Digital and Mobile, OOH, Print Craft, Print, Radio and Radio Craft categories of Creative Abbys 2012 have been revealed

exchange4media Staff 20-April-2012

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna 05-January-2012

 Missed out on Golden Mikes 2011? Relive the excitement, share the winners’ ecstasy, celebrate the wins and applaud the best in radio advertising in India.

exchange4media Staff 21-December-2011

Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to lead to increased 3G usage, especially in semi-urban areas, which are Idea’s traditional strongholds.

exchange4media Mumbai Bureau 24-November-2011

Mirchi Mobile is now available across Airtel, Vodafone, Idea, Reliance, Docomo, BSNL and MTS. Meanwhile major initiatives on the web are also underway.

exchange4media Staff 02-September-2011

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta 04-August-2011

Media veteran Bharat Kapadia has bid adieu to Lokmat and is soon going to start a consultancy firm, called <a href="mailto:ideas@bharatkapadia.com">ideas@bharatkapadia.com</a>.

Nitin Pandey 01-July-2011

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its &lsquo;Keep Cricket Clean&rsquo; campaign. Industry people share their views on how much of a difference this has made to Idea&hellip;

Preeti Hoon 01-April-2011

After threatening to boycott IPL3 over shifting the match venue out of Hyderabad, Deccan Chargers has said that that there is no question of it boycotting IPL3. The IPL franchise is said to have completed its inventories with five sponsors, along with Idea Cellular as its title sponsor.

exchange4media Mumbai Bureau 17-February-2010

With the growing hazards of global warming and amid intense debate over ways to save the Earth, Idea Cellular’s Sirji! has suggested a simple solution. ‘Use Mobile, Save Paper’ for a green planet is his advice. A new campaign developed by Idea’s creative agency Lowe brings out this message in an innovative way.

exchange4media Mumbai Bureau 11-January-2010

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