idea
Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Is India ready for crowdsourcing?

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy May 21, 2013 7:49 PM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

Flashed Earlier: Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 8, 2013 10:42 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 11:59 PM

Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM

2-min video: An idea can change your life – Sashi Shankar

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Using entertainment to build a brand @Pitch CMO Summit

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Guest Column:  Coaxing out those Cannes-worthy ideas

Abbas Zaidi of WebChutney, in his quirky style, shares tips that can help creative minds come up with the next big idea

Abbas Zaidi Feb 14, 2013 9:03 PM

Billboard of the week: Idea’s campaign at Kumbh Mela

Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive

Priyanka Nair Feb 14, 2013 9:00 PM

Billboard of the week: Idea’s Honey Bunny campaign

“Honey Bunny’s media planning was great. Its OOH initiative plays a reminder medium to the campaign,” says Varun Jain of En Route Media

Priyanka Nair Jan 10, 2013 7:23 PM

ZeeQ brings universe of Amar Chitra Katha on Indian television

ZeeQ has plans to beam the 26 episodes of ACK over 26 weeks during November 2012 to April 2013. Every episode will explore two heroes

exchange4media Staff Dec 29, 2012 10:50 PM

Telecom advtg eye the space “inside a consumer’s head”

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

Mixed reviews for Groupon’s latest TVCs

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna Dec 3, 2012 7:27 PM

Diwali & advertising: The quintessential marriage

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna Nov 15, 2012 9:44 PM

Nokia, Idea jointly push for mobile Internet adoption

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM

“An upcoming ad agency’s big strength is local touch”

Specialised services, innovative approach & new media can help create a strong clientele for ‘not so big ad agencies’, feel industry leaders

Saloni Surti Sep 24, 2012 7:46 PM

Turning data into an idea: Saurabh Varma

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes

Saurabh Varma Jun 20, 2012 9:06 PM