idea
Idea Cellular gives 4G push with 'BiggestSmallChange' campaign?blur=25

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

Number of broadband subscribers increased by 2.62% in Jan’16: TRAI report?blur=25

As per the report, the number of broadband subscribers increased from 136.53 million at the end of December ’15 to 140.10 million at the end of Jan ’16. The monthly growth was recorded at 2.62 per cent

exchange4media Staff Apr 19, 2016 8:03 AM

Idea shares the power of internet to support child education?blur=25

Idea has shared 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share campaign

exchange4media Staff Mar 30, 2016 4:48 PM

Top CMOs honoured at Pitch CMO Summit 2016?blur=25

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

92.7 Big FM and Idea Cellular launch 'India Sharing Season'?blur=25

The radio activation is an extension of Brand Idea’s ongoing ‘Easy Share’ campaign which has been promoting the idea of internet sharing amongst people

exchange4media Staff Jan 21, 2016 5:09 PM

Corporate Brands  and start-ups  stand  up for Chennai?blur=25

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha Dec 8, 2015 8:18 AM

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans?blur=25

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy Nov 27, 2015 8:43 AM

S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015?blur=25

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff Nov 10, 2015 8:24 AM

Idea Cellular revenues grow by 14.7% to Rs. 86,799 million in Q2FY15?blur=25

The primary factor for revenue growth was volume led drivers including 26.3 million active subscriber addition in the year, Expansion of YoY voice minutes, and Annual 82.6% Mobile Data (2G+3G) volume growth to 72 billion MB

exchange4media Staff Oct 23, 2015 8:21 AM

Vodafone, Airtel, Idea ads under ASCI scanner?blur=25

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy Aug 29, 2015 8:10 AM

Idea Cellular launches new TVCs to promote National Mobile Number Portability?blur=25

Conceptualised by Lowe Lintas and Partners, the two TVCs feature song and dance sequences and are an extension of the ‘No Idea, Get Idea’ campaign

exchange4media Staff Aug 22, 2015 1:58 PM

Komli Media’s Southeast Asia biz bought by Malaysia’s Axiata Group for $11.25 million?blur=25

The deal includes Komli’s operations in Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia and Hong Kong. These operations will be consolidated under Axiata’s subsidiary—Adknowledge Asia Pacific

exchange4media Staff Aug 12, 2015 8:30 AM

Idea Cellular Q1 net profit jumps 28%, revenues rise 16%?blur=25

At consolidated level including 16 per cent of Indus contribution, the gross revenue in Q1FY16 has grown by 16.4 per cent to Rs. 87,983 million, the EBITDA at Rs. 32,284 million grew by 28.9 per cent, EBITDA margin improved by 3.6 per cent to 36.7 per cent and Q1FY16 PAT at Rs. 9,308 million, a growth of 27.8 per cent (v/s Q1FY15)

exchange4media Staff Jul 23, 2015 11:39 AM

Reliance Jio ropes in Pradeep Shrivastava as CMO?blur=25

Media reports suggest that Reliance Jio Infocomm has roped in Pradeep Shrivastava as its Chief Marketing Officer (CMO)

exchange4media Staff May 14, 2015 2:13 PM

Net Neutrality: 'Sabka Internet' initiative: COAI pushes for 'healthy debate' on net neutrality vs net equality?blur=25

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys?blur=25

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

World Cup: Is advertising on digital worth the money??blur=25

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Happy Creative Services expands digital division?blur=25

The core team includes Akshaye Madhok as Digital Director, Sanaa Abdussamad as Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director and Madhu Sudan as Digital Producer

exchange4media Staff Feb 2, 2015 9:35 AM