Mobile internet needs to percolate to the rural level: Sashi Shankar

For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular

Abhinn Shreshtha Aug 14, 2014 8:31 AM

Brands set their imagination 'free' for engaging Indians on Independence Day

From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day

Ankur Singh Aug 14, 2014 8:22 AM

Brand activity remains subdued during Raksha Bandhan this year

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

Aman Malhotra joins Google India from Samsung

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

High buzz and excitement at grand felicitation for Pitch Top 50 Brands

Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator

exchange4media Staff Jun 5, 2014 8:57 AM

Social messaging in our campaigns is more of a byproduct :Sashi Shankar

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma May 7, 2014 7:52 AM

IPL 7: Competing brands engage in spot buys

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

An Idea against Ullu-ism!

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

"Along with topicality, brands need to create a connect that is contemporary"

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

Has the Idea ad conquered the evil inside you?

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 9:24 AM

Idea Cellular's outdoor duties slated to go to Mudra Max

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra Oct 28, 2013 8:11 AM

Idea Cellular Q2 FY14 standalone revenues up 18.1% at Rs 63,170 mn

The double bottom line drivers - voice and data business - have helped Idea Cellular reach a standalone profit after tax of Rs 3,985 million, a growth of 13.2%

exchange4media Staff Oct 25, 2013 7:56 AM

Idea Cellular ties up with the Mirchi Music Awards

The partnership will see Idea Cellular become an integral part of all editions of the Mirchi Music Awards, viz Hindi, Marathi, Kannada, Tamil, Telugu, Malayalam & Bangla languages

exchange4media Staff Oct 23, 2013 9:29 AM

Want the Idea showroom to come to you? 'Do the 121', urges the brand

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy Oct 15, 2013 7:39 AM

Star Jalsa ropes in Ideazfirst-Cabrand to promote serial 'Isti Kutum'

Ideazfirst-Cabrand provided 100 taxis that carried special branding & floral decoration to promote the special episodes covering the wedding of the lead character, Baha, in 'Isti Kutum'

exchange4media Staff Aug 1, 2013 7:41 AM

Video: "Every stream of communication will flourish for next few years in India"

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra Jul 24, 2013 8:00 AM