idea

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy 21-May-2013

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy 18-April-2013

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff 08-April-2013

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff 06-April-2013

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff 06-April-2013

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi 22-March-2013

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti 07-March-2013

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti 07-March-2013

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra 25-February-2013

Abbas Zaidi of WebChutney, in his quirky style, shares tips that can help creative minds come up with the next big idea

Abbas Zaidi 14-February-2013

Smart planning, right use of media formats & simple messaging make Idea’s Kumbh Mela campaign impressive

Priyanka Nair 14-February-2013

“Honey Bunny’s media planning was great. Its OOH initiative plays a reminder medium to the campaign,” says Varun Jain of En Route Media

Priyanka Nair 10-January-2013

ZeeQ has plans to beam the 26 episodes of ACK over 26 weeks during November 2012 to April 2013. Every episode will explore two heroes

exchange4media Staff 29-December-2012

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy 13-December-2012

While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off

Sai Prasanna 03-December-2012

Cadbury, Tanishq, Idea Cellular, Canon & Nokia created a lot of noise this Diwali and captured the essence of the festive season

Sai Prasanna 15-November-2012

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff 07-November-2012

Specialised services, innovative approach & new media can help create a strong clientele for ‘not so big ad agencies’, feel industry leaders

Saloni Surti 24-September-2012

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes

Saurabh Varma 20-June-2012

Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes

Saurabh Varma 20-June-2012

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