idea
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Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

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Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff Aug 31, 2018 12:28 PM

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Ruchika Kumar and Pallavi Naidu will spearhead the creation of new IPs and its geographical expansion

exchange4media Staff Jul 16, 2018 3:44 PM

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We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM

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On Friday in regulatory filing, the company added that the EGM will also contemplate raising funds not more than 15,000 crores through debentures

exchange4media Staff Jun 2, 2018 10:02 AM

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To cater to the growing demand for diverse content on the back of deep penetration of 4G services, Idea has now significantly increased its regional and vernacular play.

exchange4media Staff Mar 20, 2018 4:56 PM

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‘Nirvana’ plans- a range of postpaid plans, offering holistic solutions beyond just mobile connectivity, the product will be promoted through a high-decibel advertising campaign which will kick start with a TVC which went on air today.

exchange4media Staff Mar 14, 2018 3:01 PM

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Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

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The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

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Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App

exchange4media Staff Dec 4, 2017 5:26 PM

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The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

exchange4media Staff Sep 1, 2017 2:40 PM

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A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Ronald Menezes Aug 11, 2017 7:39 AM

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Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

exchange4media Staff Jul 11, 2017 2:08 PM

Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular?blur=25

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff Mar 14, 2017 8:04 AM

"It's complicated" between Jio and rivals - Airtel, Vodafone, and Idea?blur=25

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

exchange4media Staff Feb 15, 2017 8:16 AM

Patrika Group rolls out 'Keynote Idea Fest' 2016 in Raipur?blur=25

Keynote presents thought-provoking talks and discussions by distinguished leaders and change makers of national and international repute

exchange4media Staff Sep 26, 2016 8:21 AM

Airtel, Vodafone or Idea: Who wins the 4G communication battle??blur=25

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM