From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day

Ankur Singh 14-August-2014

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh 12-August-2014

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha 12-July-2014

Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator

exchange4media Staff 05-June-2014

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma 07-May-2014

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi 23-April-2014

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi 21-April-2014

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra 01-April-2014

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta 25-March-2014

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy 28-February-2014

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy 28-November-2013

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy 13-November-2013

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra 28-October-2013

The account size is pegged at Rs 20 crore, confirm highly placed industry sources. The last three years have seen extensive use of OOH by the telecom major

Priyanka Mehra 28-October-2013

The double bottom line drivers - voice and data business - have helped Idea Cellular reach a standalone profit after tax of Rs 3,985 million, a growth of 13.2%

exchange4media Staff 25-October-2013

The partnership will see Idea Cellular become an integral part of all editions of the Mirchi Music Awards, viz Hindi, Marathi, Kannada, Tamil, Telugu, Malayalam & Bangla languages

exchange4media Staff 23-October-2013

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy 15-October-2013

Ideazfirst-Cabrand provided 100 taxis that carried special branding & floral decoration to promote the special episodes covering the wedding of the lead character, Baha, in 'Isti Kutum'

exchange4media Staff 01-August-2013

Abhijit Avasthi, NCD, Ogilvy India shares his view on futuristic advertising trends post Cannes 2013 and his take on cause marketing

Priyanka Mehra 24-July-2013

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal 05-June-2013