idea
Komli Media’s Southeast Asia biz bought by Malaysia’s Axiata Group for $11.25 million

The deal includes Komli’s operations in Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia and Hong Kong. These operations will be consolidated under Axiata’s subsidiary—Adknowledge Asia Pacific

exchange4media Staff Aug 12, 2015 8:30 AM

Idea Cellular Q1 net profit jumps 28%, revenues rise 16%

At consolidated level including 16 per cent of Indus contribution, the gross revenue in Q1FY16 has grown by 16.4 per cent to Rs. 87,983 million, the EBITDA at Rs. 32,284 million grew by 28.9 per cent, EBITDA margin improved by 3.6 per cent to 36.7 per cent and Q1FY16 PAT at Rs. 9,308 million, a growth of 27.8 per cent (v/s Q1FY15)

exchange4media Staff Jul 23, 2015 11:39 AM

Reliance Jio ropes in Pradeep Shrivastava as CMO

Media reports suggest that Reliance Jio Infocomm has roped in Pradeep Shrivastava as its Chief Marketing Officer (CMO)

exchange4media Staff May 14, 2015 2:13 PM

Net Neutrality: 'Sabka Internet' initiative: COAI pushes for 'healthy debate' on net neutrality vs net equality

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

World Cup: Is advertising on digital worth the money?

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Happy Creative Services expands digital division

The core team includes Akshaye Madhok as Digital Director, Sanaa Abdussamad as Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director and Madhu Sudan as Digital Producer

exchange4media Staff Feb 2, 2015 9:35 AM

Advertisers gear up for the World Cup

Both traditional and digital marketers are playing their cards to get the maximum ROI and brand recall through the mega-sports event

Abid Hasan Jan 22, 2015 10:19 AM

Advertisers gear up for the World Cup

Both traditional and digital marketers are playing their cards to get the maximum ROI and brand recall through the mega-sports event

Abid Hasan Jan 22, 2015 9:16 AM

Idea Cellular's IIN "idea" faces flak on social media

The brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of

Ankur Singh Jan 14, 2015 8:01 AM

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra Dec 23, 2014 10:04 AM

 Most Influential CMOs list unveiled at IMA 2014

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

exchange4media Staff Dec 15, 2014 10:33 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

BIG FM elevates Jay Mehta to Station Head, Mumbai

Mehta joined BIG FM in August 2014 in the position of Sales Head, Mumbai

exchange4media Staff Nov 24, 2014 8:21 AM

Anupama Ahluwalia exits Coca Cola, joins Reliance Jio

Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources

Priyanka Mehra Oct 15, 2014 8:57 AM

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM