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S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff Nov 10, 2015 8:24 AM

Idea Cellular revenues grow by 14.7% to Rs. 86,799 million in Q2FY15

The primary factor for revenue growth was volume led drivers including 26.3 million active subscriber addition in the year, Expansion of YoY voice minutes, and Annual 82.6% Mobile Data (2G+3G) volume growth to 72 billion MB

exchange4media Staff Oct 23, 2015 8:21 AM

Vodafone, Airtel, Idea ads under ASCI scanner

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy Aug 29, 2015 8:10 AM

Idea Cellular launches new TVCs to promote National Mobile Number Portability

Conceptualised by Lowe Lintas and Partners, the two TVCs feature song and dance sequences and are an extension of the ‘No Idea, Get Idea’ campaign

exchange4media Staff Aug 22, 2015 1:58 PM

Komli Media’s Southeast Asia biz bought by Malaysia’s Axiata Group for $11.25 million

The deal includes Komli’s operations in Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia and Hong Kong. These operations will be consolidated under Axiata’s subsidiary—Adknowledge Asia Pacific

exchange4media Staff Aug 12, 2015 8:30 AM

Idea Cellular Q1 net profit jumps 28%, revenues rise 16%

At consolidated level including 16 per cent of Indus contribution, the gross revenue in Q1FY16 has grown by 16.4 per cent to Rs. 87,983 million, the EBITDA at Rs. 32,284 million grew by 28.9 per cent, EBITDA margin improved by 3.6 per cent to 36.7 per cent and Q1FY16 PAT at Rs. 9,308 million, a growth of 27.8 per cent (v/s Q1FY15)

exchange4media Staff Jul 23, 2015 11:39 AM

Reliance Jio ropes in Pradeep Shrivastava as CMO

Media reports suggest that Reliance Jio Infocomm has roped in Pradeep Shrivastava as its Chief Marketing Officer (CMO)

exchange4media Staff May 14, 2015 2:13 PM

Net Neutrality: 'Sabka Internet' initiative: COAI pushes for 'healthy debate' on net neutrality vs net equality

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

World Cup: Is advertising on digital worth the money?

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Happy Creative Services expands digital division

The core team includes Akshaye Madhok as Digital Director, Sanaa Abdussamad as Creative Lead, Anoop Menon as Digital Strategist, Sumana Samuk as Group Account Director and Madhu Sudan as Digital Producer

exchange4media Staff Feb 2, 2015 9:35 AM

Advertisers gear up for the World Cup

Both traditional and digital marketers are playing their cards to get the maximum ROI and brand recall through the mega-sports event

Abid Hasan Jan 22, 2015 10:19 AM

Advertisers gear up for the World Cup

Both traditional and digital marketers are playing their cards to get the maximum ROI and brand recall through the mega-sports event

Abid Hasan Jan 22, 2015 9:16 AM

Idea Cellular's IIN "idea" faces flak on social media

The brand has not received the kind of response it expected out of the ambitious campaign. Social media is abuzz with parodies and mocking trolls about the latest string of

Ankur Singh Jan 14, 2015 8:01 AM

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra Dec 23, 2014 10:04 AM

 Most Influential CMOs list unveiled at IMA 2014

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

exchange4media Staff Dec 15, 2014 10:33 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

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