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The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai
exchange4media Staff Oct 12, 2019 8:39 AM
On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m
exchange4media Staff Sep 25, 2019 8:43 AM
The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India
exchange4media Staff Sep 24, 2019 12:28 PM
Rao will spearhead the revenue generation and profitability of Vertuals and Vasudevan will be responsible for introducing creative and innovative audio-visual content
exchange4media Staff Sep 18, 2019 2:11 PM
From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film
Shreshtha Verma Sep 13, 2019 12:15 PM
Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts
Shikha Paliwal Sep 9, 2019 8:20 AM
We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising
Noel Dsouza Sep 6, 2019 8:35 AM
TheSmallBigIdea will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms
exchange4media Staff Sep 3, 2019 12:02 PM
Over 5000 user-generated videos were posted on the platform
exchange4media Staff Aug 28, 2019 1:10 PM
Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come
Shikha Paliwal Aug 28, 2019 8:44 AM
National Award winner Upendra Limaye is on the cast of ‘Tara From Satara’, which went on air on August 19 on Sony TV
exchange4media Staff Aug 24, 2019 12:24 PM
The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign
exchange4media Staff Aug 22, 2019 2:30 PM
The tool will help the marketing community track all digital campaigns/assets and provide live updates through interactive dashboards
exchange4media Staff Aug 21, 2019 1:04 PM
Ravinder Takkar, currently Vodafone Group’s representative in India, appointed as his successor
exchange4media Staff Aug 19, 2019 5:41 PM
ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM
exchange4media Staff Jul 22, 2019 12:29 PM
If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts
Shikha Paliwal Jul 15, 2019 8:26 AM
Waseem Amrohi, Founder and CEO of Inking Ideas, will be taking over as new CEO (India) & Director of Operations at Imagine Movies for MENA
exchange4media Staff Jul 8, 2019 4:38 PM
ChillOut: The Co-Founder & Director of Valueleaf Services (India) Pvt Ltd., also loves experimenting in kitchen on some Sundays
Neethu Mohan Jul 6, 2019 9:22 AM
