‘Nirvana’ plans- a range of postpaid plans, offering holistic solutions beyond just mobile connectivity, the product will be promoted through a high-decibel advertising campaign which will kick start with a TVC which went on air today.

exchange4media Staff Mar 14, 2018 3:01 PM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App

exchange4media Staff Dec 4, 2017 5:26 PM

From 10th Dec every Sunday at 7pm on Star Plus & Hotstar

exchange4media Staff Dec 1, 2017 5:01 PM

Two teams from MICA and one from IIMC take home the trophies this year

exchange4media Staff Nov 23, 2017 8:55 AM

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

exchange4media Staff Sep 1, 2017 2:40 PM

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Ronald Menezes Aug 11, 2017 7:39 AM

Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

exchange4media Staff Jul 11, 2017 2:08 PM

Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017

Venkata Susmita Biswas May 5, 2017 7:55 AM

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff Mar 14, 2017 8:04 AM

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

exchange4media Staff Feb 15, 2017 8:16 AM

Keynote presents thought-provoking talks and discussions by distinguished leaders and change makers of national and international repute

exchange4media Staff Sep 26, 2016 8:21 AM

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly

Ronald Menezes Jun 22, 2016 8:08 AM

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM

As per the report, the number of broadband subscribers increased from 136.53 million at the end of December ’15 to 140.10 million at the end of Jan ’16. The monthly growth was recorded at 2.62 per cent

exchange4media Staff Apr 19, 2016 8:03 AM

Idea has shared 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share campaign

exchange4media Staff Mar 30, 2016 4:48 PM

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

The radio activation is an extension of Brand Idea’s ongoing ‘Easy Share’ campaign which has been promoting the idea of internet sharing amongst people

exchange4media Staff Jan 21, 2016 5:09 PM