The agency will continue to handle the social channels, website and digital duties of the brand

exchange4media Staff Oct 22, 2018 5:06 PM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

Degamwala will be responsible for talent management, building capabilities, people development, among others

exchange4media Staff Sep 20, 2018 4:06 PM

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

exchange4media Staff Sep 18, 2018 2:58 PM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff Aug 31, 2018 12:28 PM

Ruchika Kumar and Pallavi Naidu will spearhead the creation of new IPs and its geographical expansion

exchange4media Staff Jul 16, 2018 3:44 PM

We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM

On Friday in regulatory filing, the company added that the EGM will also contemplate raising funds not more than 15,000 crores through debentures

exchange4media Staff Jun 2, 2018 10:02 AM

To cater to the growing demand for diverse content on the back of deep penetration of 4G services, Idea has now significantly increased its regional and vernacular play.

exchange4media Staff Mar 20, 2018 4:56 PM

‘Nirvana’ plans- a range of postpaid plans, offering holistic solutions beyond just mobile connectivity, the product will be promoted through a high-decibel advertising campaign which will kick start with a TVC which went on air today.

exchange4media Staff Mar 14, 2018 3:01 PM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App

exchange4media Staff Dec 4, 2017 5:26 PM

From 10th Dec every Sunday at 7pm on Star Plus & Hotstar

exchange4media Staff Dec 1, 2017 5:01 PM

Two teams from MICA and one from IIMC take home the trophies this year

exchange4media Staff Nov 23, 2017 8:55 AM

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

exchange4media Staff Sep 1, 2017 2:40 PM