Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

exchange4media Staff 11-July-2017

Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017

Venkata Susmita Biswas 05-May-2017

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff 14-March-2017

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

exchange4media Staff 15-February-2017

Keynote presents thought-provoking talks and discussions by distinguished leaders and change makers of national and international repute

exchange4media Staff 26-September-2016

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy 31-August-2016

TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly

Ronald Menezes 22-June-2016

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy 09-June-2016

As per the report, the number of broadband subscribers increased from 136.53 million at the end of December ’15 to 140.10 million at the end of Jan ’16. The monthly growth was recorded at 2.62 per cent

exchange4media Staff 19-April-2016

Idea has shared 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share campaign

exchange4media Staff 30-March-2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff 05-March-2016

The radio activation is an extension of Brand Idea’s ongoing ‘Easy Share’ campaign which has been promoting the idea of internet sharing amongst people

exchange4media Staff 21-January-2016

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services

Madhuwanti Saha 08-December-2015

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy 27-November-2015

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff 10-November-2015

The primary factor for revenue growth was volume led drivers including 26.3 million active subscriber addition in the year, Expansion of YoY voice minutes, and Annual 82.6% Mobile Data (2G+3G) volume growth to 72 billion MB

exchange4media Staff 23-October-2015

The awards were won for work done for Havells and Idea Cellular

exchange4media Staff 07-October-2015

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy 29-August-2015

Conceptualised by Lowe Lintas and Partners, the two TVCs feature song and dance sequences and are an extension of the ‘No Idea, Get Idea’ campaign

exchange4media Staff 22-August-2015

The deal includes Komli’s operations in Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia and Hong Kong. These operations will be consolidated under Axiata’s subsidiary—Adknowledge Asia Pacific

exchange4media Staff 12-August-2015