idea
audio OTT

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy Mar 1, 2019 9:35 AM

Alcohowl IdeateLabs

Alcohowl aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking

exchange4media Staff Feb 27, 2019 6:12 PM

SmallBigIdeas

Ad film’s concept is aligned with Vibha's goal of enabling a brighter future for children

exchange4media Staff Feb 5, 2019 1:13 PM

IdeaCampaign

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff Feb 2, 2019 8:46 AM

IdeateLabsBrandFactory

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

exchange4media Staff Jan 24, 2019 12:24 PM

vodafone

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff Jan 15, 2019 2:38 PM

IdeateLabsRRKabels

The agency will continue to handle the social channels, website and digital duties of the brand

exchange4media Staff Oct 22, 2018 5:06 PM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

Degamwala will be responsible for talent management, building capabilities, people development, among others

exchange4media Staff Sep 20, 2018 4:06 PM

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

exchange4media Staff Sep 18, 2018 2:58 PM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff Aug 31, 2018 12:28 PM

Ruchika Kumar and Pallavi Naidu will spearhead the creation of new IPs and its geographical expansion

exchange4media Staff Jul 16, 2018 3:44 PM

We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha Jun 4, 2018 9:00 AM

On Friday in regulatory filing, the company added that the EGM will also contemplate raising funds not more than 15,000 crores through debentures

exchange4media Staff Jun 2, 2018 10:02 AM

To cater to the growing demand for diverse content on the back of deep penetration of 4G services, Idea has now significantly increased its regional and vernacular play.

exchange4media Staff Mar 20, 2018 4:56 PM

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