idea
Harikrishnan Pillai?blur=25

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Telecom?blur=25

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

CenturyPly The Right Choice The Wise Choice?blur=25

The campaign will also be promoted across multiplexes and will be highly visible on relevant online platforms

exchange4media Staff Mar 3, 2020 3:46 PM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

Idea?blur=25

Developed by BBDO India, the campaign titled NOT working? Try NETworking! will be promoted through TV, Radio and digital media

exchange4media Staff Feb 11, 2020 4:35 PM

IdeateLabs and Häfele India?blur=25

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

mCanvas Interactive Ads?blur=25

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

Harikrishnan Pillai?blur=25

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Harikrishnan Pillai?blur=25

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM

The Small Big Idea Dharma?blur=25

The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

exchange4media Staff Dec 26, 2019 12:17 PM

Nikhil Sharda FrogIdeas?blur=25

Sharda has over 15 years of media experience and has advised various clients including Rajasthan Tourism, Maruti, Bureau of Indian Standards, Ministry of Consumer Affairs and the European Union

exchange4media Staff Dec 17, 2019 2:17 PM

Year Ender Digital Ads?blur=25

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Ideate?blur=25

Ajitkumar will be based out of the Mumbai office and report to Director Vrutika Dawda

exchange4media Staff Dec 9, 2019 5:31 PM

Bhuvan Bam?blur=25

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

R Sridhar?blur=25

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

TSBI?blur=25

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

Bala?blur=25

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

TSBI and Bala?blur=25

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Kavita Nair?blur=25

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM