idea

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

Degamwala will be responsible for talent management, building capabilities, people development, among others

exchange4media Staff 20-September-2018

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

exchange4media Staff 18-September-2018

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri 12-September-2018

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas 03-September-2018

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas 01-September-2018

Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff 31-August-2018

Ruchika Kumar and Pallavi Naidu will spearhead the creation of new IPs and its geographical expansion

exchange4media Staff 16-July-2018

We bring you a round up of the headlines making news this week

exchange4media Staff 09-June-2018

Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas and Madhuwanti Saha 04-June-2018

On Friday in regulatory filing, the company added that the EGM will also contemplate raising funds not more than 15,000 crores through debentures

exchange4media Staff 02-June-2018

To cater to the growing demand for diverse content on the back of deep penetration of 4G services, Idea has now significantly increased its regional and vernacular play.

exchange4media Staff 20-March-2018

‘Nirvana’ plans- a range of postpaid plans, offering holistic solutions beyond just mobile connectivity, the product will be promoted through a high-decibel advertising campaign which will kick start with a TVC which went on air today.

exchange4media Staff 14-March-2018

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini 08-January-2018

The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas 05-January-2018

Idea customers can now access over 1,00,000 issues of 4,000+ national and international magazines across 60+ languages, on the MyIdea App

exchange4media Staff 04-December-2017

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

exchange4media Staff 01-September-2017

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Ronald Menezes 11-August-2017

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