icma

Here is a look at Kellogg’s Chocos, Raag Paan Masala, and India Today - So Sorry entries in the character-led branded content category

exchange4media Staff Aug 24, 2017 7:37 AM

Tata Capital’s ‘Do Right’ wins Global EthicMark award

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

exchange4media Staff Nov 30, 2016 6:37 PM

Mindshare leads the pack at inaugural Indian Content Marketing Awards

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Mindshare India leads ICMA shortlist

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM

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