icma
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Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM

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A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

exchange4media Staff Aug 26, 2017 9:21 AM

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Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

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Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM

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Here is a look at Kellogg’s Chocos, Raag Paan Masala, and India Today - So Sorry entries in the character-led branded content category

exchange4media Staff Aug 24, 2017 7:37 AM

Tata Capital’s ‘Do Right’ wins Global EthicMark award?blur=25

The initiative won for best advertising campaign in the ‘For-Profit’ category, making Tata Capital the first ever EthicMark award winner from India.

exchange4media Staff Nov 30, 2016 6:37 PM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Mindshare India leads ICMA shortlist?blur=25

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM