icma

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others

Pallavi Borkar Jul 24, 2018 8:57 AM

The third edition of Audacity e4m Indian Content Marketing Awards and second edition of Content JAM is here, send in your entries to get rewarded by industry stalwarts

Pallavi Borkar Jul 19, 2018 8:57 AM

Songra reflects on the importance of content marketing to raise awareness on mental illnesses

Misbaah Mansuri Sep 12, 2017 8:39 AM

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Ronald Menezes Sep 11, 2017 8:39 AM

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

exchange4media Staff Sep 8, 2017 10:07 PM

At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s role and the need to make branded content a continuous exercise

exchange4media Staff Sep 8, 2017 8:18 AM

The Founder and CEO of WAT Consult spoke about the mistakes to avoid while creating branded content

exchange4media Staff Sep 8, 2017 7:37 AM

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby upping their content marketing game

exchange4media Staff Sep 7, 2017 7:50 AM

Castrol Activ Scooter, ICICI Lombard and Mother Dairy Ice Creams’s annual plans hit the right spot for online consumers

exchange4media Staff Sep 4, 2017 8:10 AM

Brands like Dainik Jagran, Kelloggs Chocos and Dainik Bhaskar have woven content marketing into print expertly as they propagated meaningful societal issues

exchange4media Staff Sep 1, 2017 8:12 AM

Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

Brands like Nutralite, Aditya Birla Health and Wrigley’s Doublemint used crowdsourced content in unique ways

exchange4media Staff Aug 29, 2017 8:22 AM

Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

exchange4media Staff Aug 29, 2017 8:09 AM

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

exchange4media Staff Aug 26, 2017 9:21 AM

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

Abhinn Shreshtha Aug 24, 2017 8:07 AM

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