icc-world-cup
Maruti Suzuki, Affle launch user activation for mobile?blur=25

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricketers based on their match performances to win prizes in a campaign by Maruti.

exchange4media Staff Mar 4, 2011 7:28 AM

Reporter's Diary: From sixer to sexier, news channels zoom in?blur=25

News channels are covering cricket according to their favours. While, some are bringing in Bollywood on board, many are still banking upon the cricketers. Nitin Pandey looks into the twists…

Nitin Pandey Feb 19, 2011 7:03 AM

Cricketing fantasies turn digital?blur=25

Building on the excitement for cricket, many games and apps are bringing the ICC World Cup 2011 to mobile devices.

Gopal Sathe Feb 17, 2011 11:22 AM

Noorings: Of new consumer gratification – participation, not just engagement?blur=25

The likes of Castrol and Lay’s reiterate that for the new consumers, just being at the World Cup is not enough – participation makes the difference.

Noor Fathima Warsia Feb 16, 2011 7:10 AM

Yatra.com launches Yatra.com Cricket Manager?blur=25

Yatra.com launches Cricket Manager, a virtual service to promote interest in the travel website by blending cricket and itinerary management.

exchange4media Staff Feb 15, 2011 7:44 AM

Hyundai puts ICC in driver's seat?blur=25

Hyundai, which has signed on as the official automotive partner for the ICC World Cup 2011, has big plans around the tournament. The carmaker has earmarked a budget of Rs 200 crore over the next five years.

Gopal Sathe Feb 9, 2011 7:05 AM

Ad Review: Pepsi seeks to ‘Change the Game’ for Cricket World Cup 2011?blur=25

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM