Noorings: Of new consumer gratification – participation, not just engagement?blur=25

The likes of Castrol and Lay’s reiterate that for the new consumers, just being at the World Cup is not enough – participation makes the difference.

Noor Fathima Warsia Feb 16, 2011 7:10 AM

Yatra.com launches Yatra.com Cricket Manager?blur=25

Yatra.com launches Cricket Manager, a virtual service to promote interest in the travel website by blending cricket and itinerary management.

exchange4media Staff Feb 15, 2011 7:44 AM

Hyundai puts ICC in driver's seat?blur=25

Hyundai, which has signed on as the official automotive partner for the ICC World Cup 2011, has big plans around the tournament. The carmaker has earmarked a budget of Rs 200 crore over the next five years.

Gopal Sathe Feb 9, 2011 7:05 AM

Ad Review: Pepsi seeks to ‘Change the Game’ for Cricket World Cup 2011?blur=25

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM