Indian cricket's online dominance soars: Repucom ?blur=25

Comparing the social media buzz from both the first weeks' action of the 2011 and 2015 Cricket World Cups, the growth of India‘s online community has made them the dominant force in international social engagement within the sport

exchange4media Staff Feb 28, 2015 11:40 AM

Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi?blur=25

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral?blur=25

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Over 100 million Indian viewers tune in on the opening day of World Cup?blur=25

67% of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds with English at 33%

exchange4media Staff Feb 20, 2015 8:59 AM

Star Sports' and Fevikwik's World Cup ads win audience nod?blur=25

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

World Cup 2015: Are cola giants taking a step back from the action??blur=25

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM

Brands cash in on India-Pak World Cup rivalry?blur=25

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

ICC World Cup 2015: Brands play their best shot?blur=25

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

exchange4media Staff Feb 16, 2015 8:07 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria?blur=25

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products

Collin Furtado Feb 9, 2015 8:48 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Will World Cup TV ad rates spike by 50%??blur=25

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado Feb 3, 2015 8:27 AM

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr?blur=25

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

Who's afraid of the ICC World Cup 2015??blur=25

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

Wizcraft Intl begins operations in Singapore?blur=25

Wizcraft’s Singapore office will service the Asia-Pacific region and offer a complete spectrum of brand activation and event management services

exchange4media Staff Apr 27, 2012 8:14 AM

IPL 4: Wk 1 - Punjab vs Chennai most followed match on Internet on April 13?blur=25

During the first week of the IPL Season 4 (April 8-14, 2011), cricket websites attracted a high number of unique visitors. Cricket.yahoo.com and Espncricinfo.com attracted 1.3 million and 1.14 million visitors, respectively.

exchange4media Staff Apr 19, 2011 12:02 PM

ICC CWC’11:  Online viewership doubled in final stages: ComScore?blur=25

comScore data further bolsters reports that online viewership of ICC World Cup grew enormously. This shows how digital technology supplements the traditionally TV-dominated coverage of major sporting events.

exchange4media Staff Apr 15, 2011 8:20 AM

ICC CWC'11:  The Final Face-Off scores the highest?blur=25

TAM Sports data show that in all 120.53 million viewers tuned in the World Cup. Digital homes recorded 18.4 million viewers.

Fatema Rajkotwala Apr 7, 2011 10:50 AM

Maruti Suzuki & Affle's CWC campaign nets 4 million voters?blur=25

Maruti Suzuki and Affle's mobile activation campaign Cricket Maharathi which gathers user ratings of cricketers saw 4 million voters over the course of the world cup.

exchange4media Staff Apr 6, 2011 8:26 PM

ICC CWC’11:  India-Sri Lanka finals rate 23.21; India-Pak numbers at 20.98?blur=25

Once again delivering above industry expectations, the India-Sri Lanka final match has rated as the single highest match of the tournament and with a margin. Tam Sports data shows that India-Sri Lanka match has rated 23.21 in the all India market for the C&S 4+ TG, while India-Pakistan has rated 20.98.

Noor Fathima Warsia Apr 6, 2011 9:10 AM