icc-world-cup
Brands cash in on India-Pak World Cup rivalry?blur=25

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

ICC World Cup 2015: Brands play their best shot?blur=25

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

exchange4media Staff Feb 16, 2015 8:07 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria?blur=25

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products

Collin Furtado Feb 9, 2015 8:48 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Will World Cup TV ad rates spike by 50%??blur=25

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado Feb 3, 2015 8:27 AM

ICC World Cup, IPL estimated to garner television ad spends of Rs 2000-cr?blur=25

Media planners expect brands to increase ad spends on sports, especially cricket, by 20-25% during the first half of 2015; in 2011, the ICC World Cup and IPL were estimated

Collin Furtado Jan 21, 2015 9:48 AM

Who's afraid of the ICC World Cup 2015??blur=25

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

Wizcraft Intl begins operations in Singapore?blur=25

Wizcraft’s Singapore office will service the Asia-Pacific region and offer a complete spectrum of brand activation and event management services

exchange4media Staff Apr 27, 2012 8:14 AM

IPL 4: Wk 1 - Punjab vs Chennai most followed match on Internet on April 13?blur=25

During the first week of the IPL Season 4 (April 8-14, 2011), cricket websites attracted a high number of unique visitors. Cricket.yahoo.com and Espncricinfo.com attracted 1.3 million and 1.14 million visitors, respectively.

exchange4media Staff Apr 19, 2011 12:02 PM

ICC CWC’11:  Online viewership doubled in final stages: ComScore?blur=25

comScore data further bolsters reports that online viewership of ICC World Cup grew enormously. This shows how digital technology supplements the traditionally TV-dominated coverage of major sporting events.

exchange4media Staff Apr 15, 2011 8:20 AM

ICC CWC'11:  The Final Face-Off scores the highest?blur=25

TAM Sports data show that in all 120.53 million viewers tuned in the World Cup. Digital homes recorded 18.4 million viewers.

Fatema Rajkotwala Apr 7, 2011 10:50 AM

Maruti Suzuki & Affle's CWC campaign nets 4 million voters?blur=25

Maruti Suzuki and Affle's mobile activation campaign Cricket Maharathi which gathers user ratings of cricketers saw 4 million voters over the course of the world cup.

exchange4media Staff Apr 6, 2011 8:26 PM

ICC CWC’11:  India-Sri Lanka finals rate 23.21; India-Pak numbers at 20.98?blur=25

Once again delivering above industry expectations, the India-Sri Lanka final match has rated as the single highest match of the tournament and with a margin. Tam Sports data shows that India-Sri Lanka match has rated 23.21 in the all India market for the C&S 4+ TG, while India-Pakistan has rated 20.98.

Noor Fathima Warsia Apr 6, 2011 9:10 AM

ICC CWC’11:  1 in 3 broadband users followed WC final online: IMRB?blur=25

IMRB data shows that over 4 million fans, comprising a third of the total broadband users in the country, were getting cricket updates from the Internet even on the day of the finals between India and Sri Lanka.

exchange4media Staff Apr 6, 2011 9:10 AM

ICC CWC'11:  Ind-Pak Vs Ind- Lanka Finals – Who will top the TRP chart??blur=25

Despite the furor and jubilation that followed the history making final match of the ICC World Cup 2011, media agency heads are of the opinion that ratings for the final match may be similar to that of the India-Pakistan match, but not higher…

Fatema Rajkotwala Apr 5, 2011 1:04 PM

ICC CWC'11:  Indiatimes gets ‘millions’ hooked to the Cup?blur=25

Indiatimes Director - Telecom Ajay Vaishnavi reveals that millions of users have already subscribed to the company’s services as the World Cup journey begins.

Gopal Sathe Mar 7, 2011 7:33 AM

Maruti Suzuki, Affle launch user activation for mobile?blur=25

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricketers based on their match performances to win prizes in a campaign by Maruti.

exchange4media Staff Mar 4, 2011 7:28 AM

Reporter's Diary: From sixer to sexier, news channels zoom in?blur=25

News channels are covering cricket according to their favours. While, some are bringing in Bollywood on board, many are still banking upon the cricketers. Nitin Pandey looks into the twists…

Nitin Pandey Feb 19, 2011 7:03 AM

Cricketing fantasies turn digital?blur=25

Building on the excitement for cricket, many games and apps are bringing the ICC World Cup 2011 to mobile devices.

Gopal Sathe Feb 17, 2011 11:22 AM