Star Sports' and Fevikwik's World Cup ads win audience nod

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads tha...

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SA...

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve ar...

Who's afraid of the ICC World Cup 2015?

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Will World Cup TV ad rates spike by 50%?

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they ar...

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup...

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers?

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

ICC World Cup 2015: Brands play their best shot

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

World Cup 2015: Are cola giants taking a step back from the action?

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Over 100 million Indian viewers tune in on the opening day of World Cup

67% of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds with English at 33%

Why are e-commerce majors missing in action from World Cup so far?

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larg...

Indian team's performance to pump in more ad spends on World Cup?

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the...

India-Pak match ad revenues estimated at Rs.100-110 crore

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Team India's winning streak draws more brands to World Cup

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during t...

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