icc-world-cup-2015
Team India's winning streak draws more brands to World Cup ?blur=25

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

India-Pak match ad revenues estimated at Rs.100-110 crore ?blur=25

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

Indian team's performance to pump in more ad spends on World Cup??blur=25

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral?blur=25

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Over 100 million Indian viewers tune in on the opening day of World Cup?blur=25

67% of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds with English at 33%

exchange4media Staff Feb 20, 2015 8:59 AM

Star Sports' and Fevikwik's World Cup ads win audience nod?blur=25

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

World Cup 2015: Are cola giants taking a step back from the action??blur=25

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM

Brands cash in on India-Pak World Cup rivalry?blur=25

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

ICC World Cup 2015: Brands play their best shot?blur=25

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

exchange4media Staff Feb 16, 2015 8:07 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Video: Marketers need to do some risk assessment with World Cup: Sunil Kataria?blur=25

While it comes at a high cost, it has to be seen what the World Cup does in terms of brand-building, says Sunil Kataria, COO - Sales, Marketing and SAARC at Godrej Consumer Products

Collin Furtado Feb 9, 2015 8:48 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Will World Cup TV ad rates spike by 50%??blur=25

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they are being played away from home

Collin Furtado Feb 3, 2015 8:27 AM

Who's afraid of the ICC World Cup 2015??blur=25

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM