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10 takeaways from IPG Mediabrands India roundtable @Cannes Lions

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:27 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:25 PM

Video: Initiative’s Jim Hytner in conversation @Cannes Lions

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes

Noor Fathima Warsia Jun 19, 2012 8:39 PM

IPG puts focus back on ‘brand’ in 3rd agency network

Brand Programming Network, under LMG, begins ops with India as launch market. Clients include Bajaj Auto, Samsonite & Jyothy-Henkel

exchange4media Staff Jun 12, 2012 8:24 PM

Global CMOs believe all media agencies are not the same

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia Apr 17, 2012 9:40 AM

Reprise Media wins LG Electronics’ digital mandate

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Reprise Media wins LG Electronics’ digital mandate

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Exclusive: IPG Mediabrands arrives in India

Lintas Media Group integrated into Mediabrands; Magna Intelligence & MAP to launch in India; Mediabrands Committee, comprising Lynn de Souza, Shashi Sinha & others, formed to supervise all Mediabrands businesses

Noor Fathima Warsia Feb 9, 2012 9:20 PM

Initiative’s 2012 agenda: Rebuilding a global brand

 Performance led communication, entrepreneur-mindset team & effective network: Initiative Worldwide CEO, Richard Beaven’s 3-legged approach for 2012

Noor Fathima Warsia Jan 2, 2012 11:47 AM

Vdopia announces tie up with IAB mobile & Horn Group

On its second anniversary, online and mobile video advertising pioneers Vdopia announced strategic alliances with Interactive Advertising Bureau and the Horn Group to fuel future growth.

exchange4media Staff Jun 15, 2011 8:41 AM