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Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership?blur=25

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff Mar 19, 2013 7:15 PM

Value is correlated to what matters most for our clients: Matt Seiler?blur=25

“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide

Twishy Mar 7, 2013 3:01 AM

IPG Mediabrands acquires Interactive Avenues in India?blur=25

With this, Interactive Avenues becomes a strategic part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) & will sit alongside Reprise Media in the new MAP structure

exchange4media Staff Mar 6, 2013 1:08 AM

Sony consolidates media biz with IPG Mediabrands’ Initiative?blur=25

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff Mar 4, 2013 7:14 PM

Jim Hytner to lead IPG Mediabrands G14?blur=25

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM

New leaders set to take media agencies to another level?blur=25

Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013

exchange4media Staff Feb 1, 2013 7:17 PM

Lukup Media in strategic pact with Mediabrands Indonesia?blur=25

Lukup to offer rich media mobile advertising and consumer engagement solutions to advertisers, brands and content providers

exchange4media Staff Jan 22, 2013 1:30 AM

Use personalisation to drive sales: Shashi Sinha?blur=25

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

Shashi Sinha appointed BARC TechComm Chairman?blur=25

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 8:10 PM

Shashi Sinha appointed BARC TechComm Chairman?blur=25

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 7:04 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 11:17 PM

Shashi Sinha to become IPG Mediabrands India CEO?blur=25

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 9:07 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:27 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:25 PM

Video: Initiative’s Jim Hytner in conversation @Cannes Lions?blur=25

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes

Noor Fathima Warsia Jun 19, 2012 8:39 PM

IPG puts focus back on ‘brand’ in 3rd agency network?blur=25

Brand Programming Network, under LMG, begins ops with India as launch market. Clients include Bajaj Auto, Samsonite & Jyothy-Henkel

exchange4media Staff Jun 12, 2012 8:24 PM

Global CMOs believe all media agencies are not the same?blur=25

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia Apr 17, 2012 9:40 AM

Reprise Media wins LG Electronics’ digital mandate?blur=25

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Reprise Media wins LG Electronics’ digital mandate?blur=25

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Exclusive: IPG Mediabrands arrives in India?blur=25

Lintas Media Group integrated into Mediabrands; Magna Intelligence & MAP to launch in India; Mediabrands Committee, comprising Lynn de Souza, Shashi Sinha & others, formed to supervise all Mediabrands businesses

Noor Fathima Warsia Feb 9, 2012 9:20 PM