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Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra Oct 22, 2013 7:57 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan Oct 10, 2013 8:07 AM

We want India to take a leadership position in G-14: IPG's Jim Hytner

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

Smartphones take central role in average consumer's life: Initiative study

The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying

exchange4media Staff Aug 14, 2013 8:18 AM

"There's scope for more media agencies from IPG Mediabrands"

There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network

Srabana Lahiri Apr 26, 2013 6:43 PM

Lowe Lintas & Partners and Interactive Avenues join hands

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff Mar 20, 2013 7:23 PM

Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff Mar 19, 2013 7:15 PM

Value is correlated to what matters most for our clients: Matt Seiler

“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide

Twishy Mar 7, 2013 3:01 AM

IPG Mediabrands acquires Interactive Avenues in India

With this, Interactive Avenues becomes a strategic part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) & will sit alongside Reprise Media in the new MAP structure

exchange4media Staff Mar 6, 2013 1:08 AM

Sony consolidates media biz with IPG Mediabrands’ Initiative

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff Mar 4, 2013 7:14 PM

Jim Hytner to lead IPG Mediabrands G14

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM

New leaders set to take media agencies to another level

Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013

exchange4media Staff Feb 1, 2013 7:17 PM

Lukup Media in strategic pact with Mediabrands Indonesia

Lukup to offer rich media mobile advertising and consumer engagement solutions to advertisers, brands and content providers

exchange4media Staff Jan 22, 2013 1:30 AM

Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

Shashi Sinha appointed BARC TechComm Chairman

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 8:10 PM

Shashi Sinha appointed BARC TechComm Chairman

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 7:04 PM

Shashi Sinha to become IPG Mediabrands India CEO

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 11:17 PM

Shashi Sinha to become IPG Mediabrands India CEO

As reported by e4m yesterday, Lynn de Souza to turn social entrepreneur; following which, Sinha to head IPG Mediabrands India

exchange4media Staff Oct 30, 2012 9:07 PM