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Reckitt Benckiser India initiates Media Pitch?blur=25

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:53 AM

Reckitt Benckiser India initiates Media Pitch?blur=25

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:05 AM

Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking?blur=25

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta Sep 11, 2015 8:24 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 10:45 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 8:34 AM

Raghav Subramanian to join IPG Mediabrands?blur=25

In June 2012, Subramanian and Natrajan quit their jobs at Lintas Initiative Media to launch their own media venture, The Media Consultants (TMC), based in Gurgaon

exchange4media Staff Jun 17, 2015 3:27 PM

Liqvd Asia wins digital duties of Indiabulls Housing Finance?blur=25

The win comes post a multi-agency pitch. The account will be handled out of the agency's Mumbai office

exchange4media Staff Mar 25, 2015 8:04 AM

Andbeyond.media launches on-demand native ad marketplace?blur=25

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha?blur=25

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands

Priyanka Mehra Feb 19, 2015 9:12 AM

Trendspotting: Redefining the role of media in a borderless world?blur=25

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM

 IPG joins hands with Millennial Media to deliver data-driven mobile solutions?blur=25

IPG Mediabrands' central automated buying platform Cadreon will be integrated with Millennial Media's programmatic offerings

exchange4media Staff Nov 15, 2014 1:50 PM

What advertisers may find on Facebook Atlas?blur=25

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Malayala Manorama’s Amit Mathew elected Chairman of ABC?blur=25

Shashidhar Sinha, CEO - India, IPG Mediabrands, representing Advertising Agencies on the Council, has been elected as Deputy Chairman for 2014-15. Hormuzd Masani has been elected as Secretary General, while Mudra’s Madhukar Kamath is Hony Treasurer

exchange4media Staff Sep 20, 2014 5:13 PM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 3, 2014 7:56 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 2, 2014 6:10 PM

The overall tone of business remains solid: Michael Roth?blur=25

IPG records 4.4% organic growth in APAC in the second quarter & first half 2014 results. The group expects solid growth in the second half, says Michael Roth, Chairman & CEO, IPG

exchange4media Staff Jul 21, 2014 9:23 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Indiabulls Housing Finance celebrates the spirit of the hardworking Indian?blur=25

Conceptualised by Grey Mumbai, the campaign depicts the consumer’s emotional journey during the process of seeking and obtaining a home loan approval

exchange4media Staff Jun 7, 2014 10:16 AM

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth?blur=25

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM