iab
What advertisers may find on Facebook Atlas

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

Malayala Manorama’s Amit Mathew elected Chairman of ABC

Shashidhar Sinha, CEO - India, IPG Mediabrands, representing Advertising Agencies on the Council, has been elected as Deputy Chairman for 2014-15. Hormuzd Masani has been elected as Secretary General, while Mudra’s Madhukar Kamath is Hony Treasurer

exchange4media Staff Sep 20, 2014 5:13 PM

IndusInd Bank assigns its media duties to Lodestar UM

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 3, 2014 7:56 AM

IndusInd Bank assigns its media duties to Lodestar UM

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 2, 2014 6:10 PM

The overall tone of business remains solid: Michael Roth

IPG records 4.4% organic growth in APAC in the second quarter & first half 2014 results. The group expects solid growth in the second half, says Michael Roth, Chairman & CEO, IPG

exchange4media Staff Jul 21, 2014 9:23 AM

Is selling a product to consumers the same as selling content to viewers?

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Indiabulls Housing Finance celebrates the spirit of the hardworking Indian

Conceptualised by Grey Mumbai, the campaign depicts the consumer’s emotional journey during the process of seeking and obtaining a home loan approval

exchange4media Staff Jun 7, 2014 10:16 AM

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM

Experts throw light on the changing dynamics in media buying behaviour

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

Blue chip client acquisitions set IPG on track to become new No. 2

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Airtel's Arun Sharma joins IPG Mediabrands

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

Airtel's Arun Sharma joins IPG Mediabrands

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 22, 2014 7:46 PM

Alleged corruption charges surround Samsung's account move

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

IPG Mediabrands wins Reckitt Benckiser media partnership in India

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

Stage set for the Mumbai leg of exchange4media Conclave

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

Through the looking glass - A new media mindset: Vikram Sakhuja

The Maxus Worldwide CEO will speak about how he has seen media across the globe evolve & what India can learn from / contribute to it @exchange4media Conclave

exchange4media Staff Nov 22, 2013 8:13 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

My new challenge and passion at this point is BARC: Shashi Sinha

Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic of digital and more...

Priyanka Mehra Oct 29, 2013 8:34 AM