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Leigh Terry appointed CEO, IPG Mediabrands, APAC

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff Jul 19, 2016 8:29 AM

IPG Mediabrands launches 'THE D100'; Google, Amazon & Samsung top list of the world's most dynamic brands

To construct the D100, over 10,000 consumers were surveyed across four global regions in five major markets including the United States, United Kingdom, Germany, China, and India. Consumers were asked questions on both global brands and market specific brands; in total over 1,200 brands were examined

exchange4media Staff Jun 21, 2016 8:03 AM

Adex in India pegged at 16.2% in 2016: IPG Mediabrands India study

The size of the industry is expected to touch Rs 564 billion. India pips Italy to get into Top 10 list this year and is estimated to move up four ranks to become the 6th largest advertising market by 2020

exchange4media Staff Jun 16, 2016 8:14 AM

PHD trumps $2.5 bn Volkswagen Global pitch

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

Priyanka Mehra Jun 14, 2016 8:39 AM

Amagi named as finalist for IABM Game Changer Awards

The CUMULUS platform is one of three final candidates in the Playout and Delivery Systems category and was shortlisted based on its ability to virtualise the entire content distribution workflow, including content preparation, management, playout, and monetisation

exchange4media Staff Apr 19, 2016 3:53 PM

Coca Cola India meets media agencies; account size pegged at Rs 300 crore

Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due diligence is over indicate sources

Priyanka Mehra Apr 7, 2016 8:25 AM

IAA Chapter: Media agency heads deliberate on advertising forecast for 2016

The India chapter of International Advertising Association (IAA) recently hosted ‘Retrospect and Prospect--Advertising Outlook 2016 and beyond’ in Mumbai, wherein Anupriya Acharya, Group CEO, Zenith Optimedia, Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World presented their ad spend projections for the year 2016. The three stalwarts also participated in a discussion which was moderated by Ashok Venkatramani, CEO, ABP News Network

exchange4media Staff Feb 25, 2016 8:12 AM

Interpublic appoints Philippe Krakowsky as Chairman of IPG Mediabrands

Interpublic Group has appointed Philippe Krakowsky as the Chairman of IPG Mediabrands. In his new role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company.

exchange4media Staff Feb 12, 2016 8:09 AM

IPG Mediabrands retains Reckitt Benckiser media mandate in India

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account

Priyanka Mehra Dec 18, 2015 5:02 PM

Reckitt Benckiser India initiates Media Pitch

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:53 AM

Reckitt Benckiser India initiates Media Pitch

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra Dec 10, 2015 9:05 AM

Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta Sep 11, 2015 8:24 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 10:45 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 8:34 AM

Raghav Subramanian to join IPG Mediabrands

In June 2012, Subramanian and Natrajan quit their jobs at Lintas Initiative Media to launch their own media venture, The Media Consultants (TMC), based in Gurgaon

exchange4media Staff Jun 17, 2015 3:27 PM

Liqvd Asia wins digital duties of Indiabulls Housing Finance

The win comes post a multi-agency pitch. The account will be handled out of the agency's Mumbai office

exchange4media Staff Mar 25, 2015 8:04 AM

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands

Priyanka Mehra Feb 19, 2015 9:12 AM

Trendspotting: Redefining the role of media in a borderless world

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM