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Lodestar UM bags media mandate for Borosil?blur=25

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah

exchange4media Staff Oct 17, 2016 1:29 PM

Will CPT be the way forward for TV media buying??blur=25

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Gionee paints Kolkata orange this Durga Puja ?blur=25

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

TAC's Media Review to be presented by Moat's Jonah Goodhart and IPG Mediabrands' Shashi Sinha?blur=25

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

exchange4media Staff Oct 4, 2016 9:02 AM

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands?blur=25

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

exchange4media Staff Sep 15, 2016 8:05 AM

Lodestar UM appoints Nikhil Rangnekar as Media Consultant?blur=25

With over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director

exchange4media Staff Sep 9, 2016 8:19 AM

IPG Mediabrands formally launches mobile specialist Ansible in India?blur=25

The company is poised to give Indian clients immediate exposure to cutting edge global technologies, tools, expertise and research

exchange4media Staff Aug 18, 2016 8:07 AM

Media ACE Awards 2016: The tough will survive: Shashi Sinha, IPGMediaBrands?blur=25

The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated

Abhinn Shreshtha Aug 12, 2016 8:06 AM

Two-third ad block users open to turning off software: IAB study?blur=25

In a new study, the Interactive Bureau of Advertising takes a look at the usage patter of people who install ad blockers and suggests ways marketers can convince users to not use such software

exchange4media Staff Aug 4, 2016 8:03 AM

Leigh Terry appointed CEO, IPG Mediabrands, APAC?blur=25

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff Jul 19, 2016 8:29 AM

IPG Mediabrands launches 'THE D100'; Google, Amazon & Samsung top list of the world's most dynamic brands?blur=25

To construct the D100, over 10,000 consumers were surveyed across four global regions in five major markets including the United States, United Kingdom, Germany, China, and India. Consumers were asked questions on both global brands and market specific brands; in total over 1,200 brands were examined

exchange4media Staff Jun 21, 2016 8:03 AM

Adex in India pegged at 16.2% in 2016: IPG Mediabrands India study?blur=25

The size of the industry is expected to touch Rs 564 billion. India pips Italy to get into Top 10 list this year and is estimated to move up four ranks to become the 6th largest advertising market by 2020

exchange4media Staff Jun 16, 2016 8:14 AM

PHD trumps $2.5 bn Volkswagen Global pitch?blur=25

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

Priyanka Mehra Jun 14, 2016 8:39 AM

Amagi named as finalist for IABM Game Changer Awards?blur=25

The CUMULUS platform is one of three final candidates in the Playout and Delivery Systems category and was shortlisted based on its ability to virtualise the entire content distribution workflow, including content preparation, management, playout, and monetisation

exchange4media Staff Apr 19, 2016 3:53 PM

Coca Cola India meets media agencies; account size pegged at Rs 300 crore?blur=25

Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due diligence is over indicate sources

Priyanka Mehra Apr 7, 2016 8:25 AM

IAA Chapter: Media agency heads deliberate on advertising forecast for 2016?blur=25

The India chapter of International Advertising Association (IAA) recently hosted ‘Retrospect and Prospect--Advertising Outlook 2016 and beyond’ in Mumbai, wherein Anupriya Acharya, Group CEO, Zenith Optimedia, Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World presented their ad spend projections for the year 2016. The three stalwarts also participated in a discussion which was moderated by Ashok Venkatramani, CEO, ABP News Network

exchange4media Staff Feb 25, 2016 8:12 AM

Interpublic appoints Philippe Krakowsky as Chairman of IPG Mediabrands?blur=25

Interpublic Group has appointed Philippe Krakowsky as the Chairman of IPG Mediabrands. In his new role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company.

exchange4media Staff Feb 12, 2016 8:09 AM

IPG Mediabrands retains Reckitt Benckiser media mandate in India?blur=25

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account

Priyanka Mehra Dec 18, 2015 5:02 PM