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Interactive Avenues?blur=25

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

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The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM

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Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with Amul and Dr Verghese Kurien changed his life

exchange4media Staff Dec 5, 2017 8:51 AM

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Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff Nov 28, 2017 10:33 AM

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IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

exchange4media Staff Nov 2, 2017 8:48 AM

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The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM

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Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff Sep 25, 2017 9:58 PM

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The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

exchange4media Staff Aug 7, 2017 8:51 AM

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We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jul 29, 2017 7:45 AM

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The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

exchange4media Staff Jul 25, 2017 3:28 PM

100% Dad: Indiabulls Home Loans plans a special surprise for its Dads?blur=25

The film pays tribute to all dads who do their best at work and do even better at home

exchange4media Staff Jun 18, 2017 7:39 AM

Accenture names IPG's UM as global strategic media planning and buying partner?blur=25

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

exchange4media Staff Apr 21, 2017 9:42 AM

My only endeavour while Ritika was growing up was to ensure that she did more than just get good grades: Shashi Sinha, CEO, IPG Mediabrands?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 20, 2017 8:41 AM

Lodestar bags media duties of MP Birla Cement?blur=25

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff Mar 8, 2017 9:37 AM

Sharif D Rangnekar steps down as Chairman, Integral PR?blur=25

Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015

Ruhail Amin Jan 17, 2017 4:36 PM

IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry?blur=25

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

exchange4media Staff Dec 14, 2016 9:09 AM

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands?blur=25

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

exchange4media Staff Nov 21, 2016 8:32 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands?blur=25

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM

NDTV puts out joint statement by news organisations against media bans?blur=25

Supports Freedom of Press following the ban that was supposed to be imposed on NDTV India by the I&B Ministry today

exchange4media Staff Nov 9, 2016 8:17 AM