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My only endeavour while Ritika was growing up was to ensure that she did more than just get good grades: Shashi Sinha, CEO, IPG Mediabrands

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 20, 2017 8:41 AM

Lodestar bags media duties of MP Birla Cement

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff Mar 8, 2017 9:37 AM

Sharif D Rangnekar steps down as Chairman, Integral PR

Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015

Ruhail Amin Jan 17, 2017 4:36 PM

IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

exchange4media Staff Dec 14, 2016 9:09 AM

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

exchange4media Staff Nov 21, 2016 8:32 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM

NDTV puts out joint statement by news organisations against media bans

Supports Freedom of Press following the ban that was supposed to be imposed on NDTV India by the I&B Ministry today

exchange4media Staff Nov 9, 2016 8:17 AM

Lodestar UM bags media mandate for Borosil

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah

exchange4media Staff Oct 17, 2016 1:29 PM

Will CPT be the way forward for TV media buying?

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Gionee paints Kolkata orange this Durga Puja

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

TAC's Media Review to be presented by Moat's Jonah Goodhart and IPG Mediabrands' Shashi Sinha

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

exchange4media Staff Oct 4, 2016 9:02 AM

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

exchange4media Staff Sep 15, 2016 8:05 AM

Lodestar UM appoints Nikhil Rangnekar as Media Consultant

With over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director

exchange4media Staff Sep 9, 2016 8:19 AM

IPG Mediabrands formally launches mobile specialist Ansible in India

The company is poised to give Indian clients immediate exposure to cutting edge global technologies, tools, expertise and research

exchange4media Staff Aug 18, 2016 8:07 AM

Media ACE Awards 2016: The tough will survive: Shashi Sinha, IPGMediaBrands

The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated

Abhinn Shreshtha Aug 12, 2016 8:06 AM

Two-third ad block users open to turning off software: IAB study

In a new study, the Interactive Bureau of Advertising takes a look at the usage patter of people who install ad blockers and suggests ways marketers can convince users to not use such software

exchange4media Staff Aug 4, 2016 8:03 AM

Leigh Terry appointed CEO, IPG Mediabrands, APAC

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff Jul 19, 2016 8:29 AM