iab

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff Jun 19, 2018 10:52 AM

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff Jun 18, 2018 8:55 AM

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff May 10, 2018 12:41 PM

RECAP

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM

Interactive Avenues

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with Amul and Dr Verghese Kurien changed his life

exchange4media Staff Dec 5, 2017 8:51 AM

Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff Nov 28, 2017 10:33 AM

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

exchange4media Staff Nov 2, 2017 8:48 AM

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff Sep 25, 2017 9:58 PM

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Misbaah Mansuri Aug 12, 2017 8:40 AM

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

exchange4media Staff Aug 7, 2017 8:51 AM

We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jul 29, 2017 7:45 AM

The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

exchange4media Staff Jul 25, 2017 3:28 PM

100% Dad: Indiabulls Home Loans plans a special surprise for its Dads

The film pays tribute to all dads who do their best at work and do even better at home

exchange4media Staff Jun 18, 2017 7:39 AM

Accenture names IPG's UM as global strategic media planning and buying partner

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

exchange4media Staff Apr 21, 2017 9:42 AM