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IBC 2018?blur=25

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

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Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

Alok sinha initiative?blur=25

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin Oct 30, 2018 8:29 AM

AlokSinha?blur=25

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff Oct 23, 2018 8:15 AM

SocialKinnect?blur=25

The agency will be responsible for driving and delivering the overall social media requirements of the group

exchange4media Staff Oct 17, 2018 9:06 PM

media ace?blur=25

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

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Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman Sep 26, 2018 8:57 AM

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Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

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This will facilitate seamless ad viewability and verification measurement across multiple vendors

exchange4media Staff Aug 23, 2018 1:50 PM

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Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

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Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

exchange4media Staff Jul 23, 2018 9:00 AM

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Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabrands.

exchange4media Staff Jul 3, 2018 8:54 AM

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Stronger growth in 2019 due to the combination of an accelerating economy, broader access to digital media, general elections and Cricket World Cup

exchange4media Staff Jun 22, 2018 10:57 AM

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Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff Jun 19, 2018 10:52 AM

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Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff Jun 18, 2018 8:55 AM

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Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff May 10, 2018 12:41 PM

RECAP?blur=25

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

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Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM