hul
TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Cred?blur=25

Conversations about the campaign amounted to more than 31K mentions in less than a week, with a line from the ad 'Indira Nagar Ka Gunda' becoming the top trending hashtag

Mansi Sharma Apr 19, 2021 8:59 AM

cred?blur=25

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

cred?blur=25

Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma Apr 10, 2021 8:12 AM

Cred?blur=25

The six-film IPL campaign has been produced and directed by Early Man Film

exchange4media Staff Apr 9, 2021 6:21 PM

BARC?blur=25

As per the weekly data, Lizol maintained its number one position this week as well

exchange4media Staff Apr 9, 2021 3:53 PM

Rahul Datta?blur=25

Datta moved to HP after leading marketing for Xbox at Microsoft in India

exchange4media Staff Apr 1, 2021 1:42 PM

Hyundai's Virat Khullar?blur=25

Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns

Raushni Bhagia Apr 1, 2021 8:50 AM

Rahul Roy-Chowdhury?blur=25

Chowdhury has spent 14 years with Google where he was Vice President of Product Management

exchange4media Staff Mar 31, 2021 8:06 AM

rajiv bakshi?blur=25

Prior to joining ZEEL, Bakshi was the CEO of Reliance Entertainment's Big Synergy

exchange4media Staff Mar 13, 2021 12:29 PM

hul?blur=25

Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words

Misbaah Mansuri Mar 11, 2021 9:11 AM

TV?blur=25

As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

Harish Rawat?blur=25

Harish Rawat, Senior Vice President, Marketing, Gameskraft, shares insights with e4m about how the fantasy cricket app leveraged IPL in 2020

Simran Sabherwal Mar 1, 2021 11:29 AM

iD filter coffee?blur=25

iD’s campaign will be launched on all major OTT platforms, TV channels (in Karnataka) and social media platforms

exchange4media Staff Feb 27, 2021 4:05 PM

Dove?blur=25

The film has been inspired by Indian women who were judged during the matchmaking process for not being beautiful enough

exchange4media Staff Feb 27, 2021 8:03 AM

wondrlab?blur=25

The agency has hired Rahul Mahajan as Senior Creative Director – Art, Abhijeet Kalan as Creative Director – Art, and Sagar Desai as Associate Creative Director – Art

exchange4media Staff Feb 25, 2021 10:30 AM

bigg boss?blur=25

Rahul Vaidya and Nikki Tamboli emerged as the first and second runners-up

exchange4media Staff Feb 22, 2021 10:39 AM