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Going green, JK Tyres ups marketing spends by 50 pc?blur=25

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM

iZone International: News media driving talk on Twitter?blur=25

A study by HP reveals that while many Twitter users might have more influence, in terms of content, conversations begin with traditional news media.

exchange4media Staff Feb 18, 2011 7:36 AM

iZone International: HP announces the TouchPad?blur=25

HP’s new tablet device, the TouchPad, joins the list of high profile tablet computers that will release in 2011, and also introduces a fifth tablet OS to the list.

exchange4media Staff Feb 12, 2011 6:29 AM

Mixed reactions to Airtel’s new logo – from a ‘me-too Vodafone’ to a success story?blur=25

airtel has taken the leap and revamped its logo, and the brand is on media overdrive to drive home the point about its new avatar. But the question is how well has the new logo been received? There has already been vocal opinion on how the logo is so much similar to its competitor Vodafone and thus seeming to be a ‘me too’, and failing to create a distinct identity.

Tuhina Anand Nov 22, 2010 7:26 AM

After 27 years, Nirlep revamps again?blur=25

Nirlep, a name to reckon with in the non-stick cookware segment, has revamped itself after a period of 27 years.

Tuhina Anand Oct 25, 2010 8:28 AM