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Pictures Speak: Glimpses from IMPACT M-School Rankings 2013?blur=25

The inaugural IMPACT M-School Rankings received an overwhelming response from the industry. A pictorial representation of the who’s who at the event

exchange4media Staff Jul 5, 2013 9:44 AM

Firstpost launches 4-min promo for its interactive, video views platform?blur=25

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff Jun 18, 2013 4:02 PM

The world is looking at India for frugal design principles: Ashwini Deshpande?blur=25

Today, Indian marketers are focusing on product innovation & better retail experience, observes the Founder Director & Principal Designer, Elephant Design

Priyanka Nair May 10, 2013 7:12 PM

Brands turn to retail space for extensive communication?blur=25

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Priyanka Nair May 7, 2013 7:08 PM

Ravi Deshpande to bid adieu to Contract?blur=25

Deshpande, who has had two stints with Contract, is leaving to pursue his personal passions. He will be with the agency till the end of June 2013

exchange4media Staff Apr 27, 2013 7:34 PM

'Integrated mktg communication will become the order of the day'?blur=25

Digital, mobile & ground activation will grow exponentially to meet the demand for 360-degree solutions, says Michael Menezes, MD, Showtime Events

Deepa Balasubramanian Apr 13, 2013 8:50 PM

“Entertainment will be the focus area for HP this year’'?blur=25

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh

Neha Pal Mar 2, 2013 8:31 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Eros Intl & Endemol India enter strategic alliance?blur=25

To co-produce three films; the collaboration has earmarked Rs 100 crore for the same. Will also look at original television content

exchange4media Staff Feb 13, 2013 7:02 PM

When packaging shapes brand image?blur=25

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM

My fav TV character: Priya Kapoor?blur=25

Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design

Synjini Nandi Jan 30, 2013 8:17 PM

CNBC-TV18 awards creative mandate to Contract?blur=25

In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today

Priyanka Mehra Jan 28, 2013 2:45 AM

Northpoint partners with Social Wavelength?blur=25

The initiative aims to build a pool of qualified digital media professionals

exchange4media Staff Dec 10, 2012 7:47 PM

“If you are not inspired, you cannot be creative”?blur=25

Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India

Deepa Balasubramanian Dec 3, 2012 6:30 PM

Star expands UK channel offering in distribution pact with Sky?blur=25

In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD and on demand services as well as its Bengali GEC Star Jalsha

exchange4media Staff Nov 27, 2012 6:50 PM

Star Jalsha to launch in the UK on Nov 22?blur=25

With this, the STAR channels in the UK now include Star Plus HD, Star Plus, Star Life Ok, Star Gold, and Star Jalsha

exchange4media Staff Nov 20, 2012 6:44 PM

My favourite RJ: Smita, Radio Mirchi?blur=25

RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design

Saloni Surti Nov 9, 2012 8:08 PM

“Mobile mktg should be consumer, not tech-focussed”?blur=25

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

Advertising Club goes national, appts fresh ManCom?blur=25

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM

LinkedIn enhances user experience with new features?blur=25

LinkedIn’s latest offer includes endorsements, notifications, and redesigned version of company pages and career pages

exchange4media Staff Sep 17, 2012 8:25 PM